Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

RationAle Brewing™ Kicks Off "Crush the Crisis" Initiative to Support Mental Health, Joining Forces with BetterHelp™ to Offer One Free Month of Therapy


News provided by

RationAle Brewing™

May 01, 2025, 09:38 ET

Share this article

Share toX

Share this article

Share toX

RationAle Brewing's "Crush the Crisis" Initiative
RationAle Brewing's "Crush the Crisis" Initiative

In an effort to 'crack open the conversation' and increase access to resources, the trailblazing NA craft beer brand is also committing 1% of sales to grassroots mental health organizations, fostering connection and community nationwide

SAN DIEGO, May 1, 2025 /PRNewswire-PRWeb/ -- RationAle Brewing™ (www.rationalebrewing.com), the non-alcoholic craft beer brand built on breaking the rules, is setting its sights on a new mission: Crushing the barriers to mental health.

Today, the brand announced the launch of "Crush the Crisis," a long-term initiative focused on expanding access to mental health support across the country. The movement kicks off this May, during Mental Health Awareness Month, with a major first step, teaming up with online therapy provider, BetterHelp™, to offer one free month of therapy — no purchase required.

"Crush the Crisis isn't a campaign we run once a year; it's a standing commitment to our community — to show up, to listen, to act, and to keep pushing until access to mental health support isn't a luxury, it's the norm. This is who we are now. This is the kind of impact we're here to make."

Post this

"At RationAle, we've never been interested in half-measures. We don't cut corners with our beer, and we're sure as hell not going to cut corners when it comes to mental health," said Jamie Fay, Co-Founder and CEO of RationAle Brewing. "Crush the Crisis isn't a campaign we run once a year; it's a standing commitment to our community — to show up, to listen, to act, and to keep pushing until access to mental health support isn't a luxury, it's the norm. This is who we are now. This is the kind of impact we're here to make."

As part of the initiative's kick-off, throughout the month of May, anyone within the U.S. who visits www.crushthecrisis.org will be able to redeem a free month of therapy with an online provider through BetterHelp.

"Mental well-being is rooted in our daily decisions, including mindful drinking. We admire how RationAle is supporting that narrative by not only encouraging intentionality with alcohol but by opening the door to real mental health support," said Olivier Sinson, Senior Director of Brand Partnerships. "It's powerful to reach a community that's already making thoughtful choices about drinking — and to show that seeking help is just as courageous and important."

Crush the Crisis launches with a series of activations designed to drive immediate impact, beginning in May — but it won't stop there. Beyond Mental Health Awareness Month, RationAle will continue fueling the movement through ongoing community partnerships, local initiatives, sampling events, and a permanent commitment to donate 1% of all sales to organizations working on the front lines of mental health.

Right in the brand's backyard, San Diego's H3-7P! – which subtly reads as "HELP" – will be the initial recipient of the brand's 1% giveback from all sales — reinforcing the commitment to grassroots, community-led mental health solutions.

H3-7P! is a dynamic 501(c)(3) nonprofit organization dedicated to empowering individuals through transformative mental health education and experiences. In partnership with PORTAL EXP, a certified B-Corp known for purpose-driven apparel that sparks dialogue and awareness, H3-7P! delivers real-world tools for resilience, emotional intelligence, and self-regulation.

Together, they're building a movement that goes beyond raising awareness—creating sustainable, deeply-human change in how people approach mental and emotional well-being.

"Our mission has always been about action, not just conversation — fostering emotional and mental wellness means creating mindful spaces that encourage connection, belonging and presence. Partnering with RationAle is a powerful step toward amplifying this impact," said Christina Kiesel, Director of H37P!. "It's about inviting more of your true self into these spaces, where authenticity is valued and supported. By joining forces with a brand that's breaking barriers in its own field, we're challenging the status quo, encouraging you to show up as you are, and demonstrating that mental health support can — and should — be woven into every corner of our culture."

Through this collaboration, RationAle Brewing, PORTAL EXP, and H3-7P! aim to inspire a new standard for mental health support—where awareness leads to action, and action leads to real, lasting change for individuals and communities alike.

"Alcohol and mental health have always been intertwined — but too often, the conversations around them aren't," said Wendy Pickett, Co-Founder and SVP of Sales for RationAle Brewing. "When we say we want to 'crush the crisis,' we mean it; because if a beer company can stand up and say 'mental health matters' — and put real resources behind it — then there isn't an excuse for others not to follow suit."

For more information, to find an event, or to access free therapy for one month, visit www.crushthecrisis.org.

About RationAle Brewing™

RationAle Brewing™ is the trailblazing non-alcoholic craft beer brand on a mission to crush society's drinking rules. Founded in 2021 by Jamie Fay and Wendy Pickett, RationAle offers crisp, bold, totally crushable brews—without the buzz.

RationAle's 12 oz. cans (at $13.99/six-pack) – in Hazy IPA, Mexican Cerveza, West Coast IPA and German-Style Kolsch – are available nationwide online and in select retailers including Whole Foods, Target, BevMo, Total Wine, and HEB.

For more information or to check out all of RationAle's crushable brews, visit www.rationalebrewing.com.

Media Contact

RationAle PR Team, Maven Consulting, 1 6617330815, [email protected], www.mavenconsultingco.com

SOURCE RationAle Brewing™

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.