RDA Wins 2018 Sitecore Experience Award in the Best Commerce Experience Category

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Astrobrights.com hits the ground running quickly with Microsoft Azure and pre-built Sitecore Commerce plug-ins

Tom Cole, President and CEO of RDA Corporation shared, “We are excited to be part of the connection Neenah – Consumer Division is making with their customers.

RDA announced today that it has been chosen for the 2018 Sitecore Experience Awards as a North America regional winner in the category for Best Commerce Experience.

The category recognizes that as users research products across web, email, mobile, other channels, they want to experience a seamless integration of web content, product information, and the purchase transaction. Personalized experiences are given higher value. For instance, visitors experience product promotion based on previously viewed web pages, or they receive email or app notifications that recognize what they’ve already bought or put in their cart.

The Sitecore Experience Awards recognize brands that have built truly customer-centric digital experiences with Sitecore®, the global leader in digital experience management software. RDA was awarded for Astrobrights.com, which uses Sitecore Experience Commerce to offer a full-service e-commerce, web-enable storefront that is mobile-friendly from start to checkout. The site was built on Microsoft Azure and launched quickly by leveraging pre-built Sitecore Commerce plug-ins.

Tom Cole, President and CEO of RDA Corporation shared, “We are excited to be part of the connection Neenah – Consumer Division is making with their customers. By building a compelling e-commerce store front the Astrobright’s team can now personalize and engage directly with customers and build an emotional connection through blogs by customers referencing actual products, as well as target promotions based on individual interests. We are proud to be part of the success the marketing and operations teams are having at Neenah-Astrobrights.”

Check out the award story or visit the live site to experience it for yourself at astrobrights.com.

About the Sitecore Experience Awards
The Sitecore Experience Awards is an annual, international competition that honors Sitecore’s customers and their partners for excellence in deploying a Sitecore solution to deliver an outstanding customer experience. The 2018 Sitecore Experience Awards saw nearly 200 global entries in seven categories, with winners clearly demonstrating how the Sitecore platform was used to make significant, measurable progress in experience management for customers, business users, and stakeholders. As a category award winner, RDA is automatically considered for the Ultimate Experience Award, which will be announced at Sitecore Symposium 2018.

About RDA
RDA engineers digital transformation. We partner with clients to drive their revenue by transforming marketing and IT strategies into action. We collaborate closely to understand your business, ask the right questions, and design and implement functional, integrated technology solutions. We bring people, processes and ideas together so you can do more, achieve more, and become more successful.

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Patti Weaver
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