Reach Higher selected as 2020 beneficiary of the Super Bowl LIV Fashion Show hosted by Off the Field Players’ Wives Association

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Proceeds will benefit college access initiatives by Reach Higher, the initiative started by former First Lady Michelle Obama

Today, Reach Higher, the college access and success initiative started by former first lady Michelle Obama during her time at the White House and now part of the Common App, announced that they have been selected by Off the Field Players’ Wives Association as the beneficiary of their annual Super Bowl LIV Fashion Show.

This 19th annual event was created to support local and national charities supported by Off the Field Players’ Wives Association, the official national football player’s wives association. Reach Higher plans to use the proceeds from the Fashion Show to fund the many college access and success initiatives they provide to students every day.

“As an organization dedicated to building a college-going culture, especially for first-generation and low-income students, we are so grateful to Off the Field Players’ Wives Association for selecting Reach Higher as the beneficiary of their annual fashion show,” said Eric Waldo, Vice President of Access and Equity at Common App and Executive Director of Reach Higher. “We look forward to using these proceeds to continue to open up more ladders of opportunity for underrepresented students to get to and through college.”

"Today, I am proud to support Reach Higher and their commitment to improving students lives through education. Growing up, my siblings and I saw first-hand how education had the power to break cycles of poverty and provide endless opportunities. I have always been passionate about education and Reach Higher does incredible work at providing underrepresented students with tools and resources they need to succeed,” said Dionne Boldin, Off the Field Players’ Wives Association Fashion Show Chair.

The Fashion Show will occur in early February 2020 during Super Bowl LIV weekend.

ABOUT OFF THE FIELD
Off the Field is the National Football Players’ Wives Association comprised of talented and diverse wives of active and retired professional football players. Its mission is to unite and empower our members to perform and support philanthropic initiatives that enhance the quality of life for families in our communities.

Off the Field was established on February 16, 2006, in Washington D.C., as a national non-profit organization. The organization is comprised solely of the spouses of active and retired NFL players. OTF is a 501(c)(3) charitable organization that strives to be a resource to its members and their communities. The purpose of the OTF is to have an alliance of women within a network who are fully committed to collectively affect change within themselves as well as their surrounding communities.

Through its dedication to create awareness of children and family needs in communities, and raise funds for local and national charitable organizations that emphasize strengthening the family unit, OTF has contributed more than $1 million to various charitable organizations since its inception.

ABOUT REACH HIGHER INITIATIVE
Reach Higher, started by former First Lady Michelle Obama during her time at the White House, works to inspire every student in the U.S. to take charge of their future by completing their education past high school, whether at a professional training program, a community college, a four-year college or university, or in the military. Reach Higher continues to help underrepresented students navigate the college-going process by raising awareness about helpful tools and resources; meeting students where they are and tailoring technical assistance to meet their unique needs, and building the capacity of the school counseling profession.

The Reach Higher Initiative now lives at Common App, a non-profit membership organization dedicated to access, equity, and integrity in the college admission process. For additional information about Reach Higher and the Common App, visit http://www.reachhigher.org and http://www.commonapp.org.

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Emma Crisci
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