FORT WASHINGTON, Pa., Oct. 18, 2018 /PRNewswire-PRWeb/ -- ReachMD was recognized in two categories at this year's Medical Marketing & Media (MM&M) awards, capturing the Silver Award for 'Best Marketing Team' and Finalist spot for 'Best Healthcare Professional Media Brand'. MM&M honors the leaders in healthcare marketing, communications, and media during its annual gala celebration in New York City.
Commenting about the 'Best Marketing Team' Silver award, MM&M judges noted that ReachMD marketing team members are data stewards and experts at analyzing behavior patterns. "The team is reportedly highly collaborative and laser-focused on finding ways to improve user experience," judges noted.
ReachMD's marketing team follows an agile process with growth-hacking approaches to improve the user experience while producing significant insights into user behaviors. The team leverages a data lake to design marketing campaigns that maximize content engagement.
"The ReachMD marketing team has distinguished itself by constantly raising the bar to deliver more value to their customers," said David Golub, EVP, Product & Growth, RevSquare. "As their partner, we marvel at the skill ReachMD exhibits in defining and targeting audiences and delivering highly engaging, highly personalized campaigns. This is a clear case where the proof is in the pudding — content that sticks, analytics that rock."
As a finalist for 'Best Healthcare Media Brand', ReachMD was recognized for the value it provides to healthcare professionals through its medical education, news, editorial insights, and industry features.
ReachMD is a multi-channel broadcaster, producer, and distributor of education and information to healthcare professionals through a digital platform that includes on-demand content, live broadcasts, and 24/7 radio streaming. The ReachMD Distribution Network is accessible on websites and mobile apps of ReachMD, Amazon Alexa, iHeartRadio, TuneIn, iTunes, Facebook Live, Stitcher, PlayerFM, Google Play, and learning centers such as the Rheumatology Academy. ReachMD has produced more than 10,000 medical podcasts, reaches more than 2.5 million healthcare professionals, and delivers a customized and personalized user experience. More information is available at http://www.ReachMD.com/ReachMDInsights.