Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

React LLC Raises the Bar on Fighting Ad Fraud, Aligns with Fraud.net to Implement Bank-grade Fraud Detection

Company announces addition of payments industry pioneer Luigi Del Basso as COO/CFO, furthering commitment to apply fintech discipline to adtech innovation.


News provided by

React LLC

Jul 08, 2020, 11:10 ET

Share this article

Share toX

Share this article

Share toX


TAMPA, Fla., July 8, 2020 /PRNewswire-PRWeb/ -- Sports advertising is poised to grab massive attention and billions of dollars from fans and brands hungry to see live sports return later this summer. React LLC, the experiential advertising technology and entertainment company behind the Super Squares® mobile game show launching this fall, wants to make sure its in-game advertisers only pay for ad engagement and proven attention from authenticated fans. According to React CEO Frank Maggio, looking at attention as a valuable currency is the key to building the adtech company of the future. To accomplish this, React embraces the mindset typically reserved for financial institutions and fintech startups.

"In order for brands to be charged for ads served within our mobile game show, their creative must be viewed in full at least once, by a fully registered, authenticated fan whose identity remains protected," states Maggio. "But it all starts with the fan – a real fan, playing from a real device. Ad fraud doesn't start at the CDN or ad network level," emphasizes React's CEO. "It starts when a bot or bad actor initiates an ad play… that's ground zero for ad fraud. That's why we turned to Fraud.net - experts in payment and bank fraud detection – to ensure advertisers their ads are served and watched in their entirety by real people."

It's refreshing and exhilarating to be selected for this important task; no other ad-supported mobile app we’ve seen has sought bank-grade fraud detection to protect its users and sponsors. - Whitney Anderson, CEO, Fraud.net

Post this

Fraud.net is a New York-based technology company focused on ingesting diverse data from any source, tracking digital identities & behaviors, and integrating & building fraud prevention tools. "We quickly noticed that the React executive team took fraud and security more seriously than one would typically see in the mobile game space," says Whitney Anderson, Fraud.net's CEO. "Even before we learned that (React's) three-year product roadmap included mobile wallets, payments, blockchain, and digital rewards, it was obvious that they treated payments of attention on par with payments of currency." Concludes Anderson, "It's refreshing and exhilarating to be selected for this important task; no other ad-supported mobile app we've seen has sought bank-grade fraud detection to protect its users and sponsors. Fraud.net hopes to be a part of the React ecosystem, as it expands, for decades to come."

The integration of the Fraud.net suite of services will be among the first tasks at hand for Luigi del Basso, who joins React LLC as its inaugural COO, and interim CFO. Del Basso's storied career began abroad in the early 1990's, consulting with Olivetti SPA in Italy before leading the Software Development Team at Lloyds Bank in London. Del Basso went on to invent and deploy the world's first Microsoft Windows payment processing application, and founded Servebase (later rebranded PXP, prior to acquisition by Kalixa in 2014). Maggio and Del Basso first became acquainted in 2018, as part of an exploratory powered card and mobile wallet tandem solution now firmly on the React deployment schedule for 2021.

"Software development and payment processing has always been my sweet spot," notes Del Basso, "but the fintech field is a bit stiff and unexciting. Frank and React's vision for treating payments of attention with the same value and importance as payments of money was at first disarming, as it is for most people." Concludes Luigi, "But now that I see the entire vision for a 'reactive world,' and the way payments of attention and money will be equally protected, respected, and rewarded, I'm as excited as I have ever been in my career."

Del Basso will oversee implementation of two Fraud.net products within React's Super Squares® mobile game show app this fall. The first, Account Shield™, leverages proprietary data and technology to authenticate and verify a consumer's digital identity, at the point of registration. "Before adding a user to our audience and ad measurement platform, we apply the same rigid analysis as a leading bank or credit card issuer," remarks Del Basso. Even after meeting high authentication standards at registration, ongoing protection extends to every subsequent login, with Fraud.net's Login Shield™. "It permits us to analyze at the device level, to see if it exhibits risk signals such as login inconsistencies, anonymizing proxies, VPNs, or TOR network activities – behavior you would not expect to see from a football fan watching a game from home."

The Super Squares® live mobile game show remains on track to provide real-time gamification synced to the opening week broadcasts of the NFL season, scheduled to begin on September 10th. React projects over 10 million unique game plays over the initial 8-week Pilot; no more than eight brands will be eligible for season-long category exclusive sponsorships.

About React

Founded by adtech and media measurement maverick Frank Maggio, React LLC is an experiential advertising technology and entertainment company that thinks of "advertising as a sport™." By adrenalizing advertising™, React excites audiences with rewarding, branded two-screen experiences during the most viewed and attended sporting and media events in the world. The company's commitment to "respect, protect, and reward attention" honors user privacy by never selling or sharing personally identifiable information. Details about React can be found at http://www.react.net, and Super Squares® details are available at http://www.SuperSquares.com.

About Fraud.net

Fraud.net is a leader in AI-powered enterprise risk intelligence. Its award-winning fraud detection platform helps digital businesses to quickly identify transactional anomalies and pinpoint fraud using artificial intelligence, big data and live-streaming visualizations. Its unified algorithmic architecture combines cognitive computing/deep learning, collective intelligence, rules-based decision engines, and streaming analytics to detect fraud in real-time, at scale. Fraud.net's platform was designed to combat hard-to-detect fraud at digital enterprises in the e-commerce, travel and financial services sectors. Details about Fraud.net can be found at http://www.Fraud.net.

SOURCE React LLC

Related Links

http://www.react.net

Modal title

Luigi Del Basso, React COO/CFO
Luigi Del Basso, React COO/CFO
Luigi Del Basso, React COO/CFO

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.