Real Estate Nexus helps agents overcome execution challenges with Facebook Ads

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Real Estate Nexus (REN), a popular lead generation and conversion platform for real estate agents, announces a hands-on advertising portal that gives users the ability to generate leads using market-tested Facebook ad templates and targeted audiences directly from inside the REN platform.

A core mission for Real Estate Nexus is to simplify processes by consolidating diverse technology into a central hub. “Our agents see better outcomes and returns on their marketing dollars and sweat equity when they use technology more effectively through consolidation,” said Isaiah Colton, CEO of RAP Success Systems and principal for REN’s coaching and training division.

REN often works with the best lead generation and conversion technologies and tools and integrates them into a single platform. One of the biggest failures of some technologies has been user adoption and execution, so REN also plays a significant role in helping agents with setup and support of various sales and marketing technologies.

“Most agents start on a decent sales track but run into roadblocks when they want to scale performance. Hitting revenue targets for the year requires consistent management of the sales and marketing tools and strategies day in and day out,” said Isaiah.

Some challenges agents struggle with when trying to use Facebook advertising are

  • Targeting the right audience
  • Attention to details like linking their website
  • Conducting A/B Testing
  • Boosting posts
  • Putting in the required effort and time
  • Creating effective ads
  • Understanding the Facebook advertising platform

REN’s new Ad Portal helps agents overcome some of these core challenges to realize a boost in inbound leads and engagement. The core REN platform then takes over to help the agents convert those leads into hot sales opportunities. REN’s end-to-end lead management system is unique in the marketplace.

The REN Ad Portal offers a direct connection to the digital advertising channels, Facebook and Instagram. Without ever having to leave the REN system, users can create custom-image or video ads by syncing their CRM data or use exclusive pre-built audiences, select a budget, and publish the ad. If the user is a real estate agent with select MLS organizations, they can easily pull in their active listings to publish ads in minutes.

The system provides a new level of support for agents who want to spend more time selling and building relationships and less time on back-end administrative tasks. The ads used in the new portal are Facebook compliant and were developed based on best practices from hundreds of thousands of real ads. REN users can choose pre-designed templates to promote an active real estate listing or create their own single image, carousel, or video ad content.

With the exclusive audience targeting options, users can create custom audiences based on their database contacts directly to Facebook from REN or using a pre-built audience similar to Facebook’s look-alike audience.
Combined with the full suite of REN’s technology, services, and resources for lead generation and conversion, the new Ad Portal makes it easier for agents to hit or exceed their business goals.

To learn more about Real Estate Nexus visit Contact their sales team to get a free demo of the new Ad Portal.

About Real Estate Nexus, a RAP Success Systems Company 

Real Estate Nexus builds powerful, simple, and easy-to-use platforms to help real estate agents and brokers convert more leads and generate more revenue. The company’s mission is to combine innovative solutions and modern technology to help real estate agents and brokers achieve their goals.

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