KW Realtor Denise Holtz Advocates for More Lenient Vacation-Rental Regulations

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Keller Williams Realtor Denise Holtz speaks at Vacation Rental Management Association event about strict short-term rental regulations and how vacation rental managers and homeowners can start changing legislation or reverse them.

Realtor Denise Holtz

People are misinformed and think a short-term rental means hotel. It’s not a frat party; it’s families vacationing together who want to experience their destination like a local.

Realtor Denise Holtz, of Keller Williams Realty Charleston/Mt. Pleasant, recently spoke at the Vacation Rental Management Association (VRMA) 2017 Eastern Regional Conference in Savannah, GA. “I was able to answer a lot of questions about vacation rental regulatory updates, and how those in the industry can work together, with their local lawmakers, to form fair legislation,” said Holtz, founder of the South Carolina Vacation Rental Management Association. The purpose of the SCVRMA is to create and legislate for an equitable system of regulation that supports a thriving vacation rental industry. “People are misinformed and think a short-term rental means hotel. It’s not a frat party; it’s families vacationing together who want to experience their destination like a local. Oftentimes, it’s less expensive for families to rent vacation homes vs. a hotel.”

There exist numerous proposals to regulate the vacation rental industry, as communities across the globe continue to severely restrict or outright ban short-term rentals. The VRMA has expanded its advocacy efforts to oppose harsh regulations and work with public officials to create sensible and enforceable policies.

“A couple local governments in South Carolina are trying to ban the practice altogether,” noted Holtz. “In Charleston there are extreme laws preventing homeowners from using their primary and secondary homes as short-term rentals. This prevents them from participating in shared-economy businesses such as Airbnb. We believe with fair regulation, everyone wins, not to mention the significant economic impact this industry creates for a community.”

In fact, the current Charleston ordinance requires homeowners to operate with a business license and the home must be zoned for commercial use. “However, many homeowners want to use their homes as a way to supplement their incomes, make improvements or have used this age old practice to get themselves out of an economic situation. This is not for everyone, it’s hard work!” concluded Holtz. “With Charleston being a tourist location, this could be a great opportunity for property owners, neighborhoods and the Charleston economy.”

About Denise Holtz, Keller Williams Realty Charleston/Mt. Pleasant
Denise Holtz is an advocate for property owners wanting to participate in a shared economy of vacation rentals, and an expert when it comes to investment properties and second home purchases. Denise works with buyers and sellers in the Charleston market. For more information, call (843) 754-5017, or visit

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