Rebrand Emphasizes Agency Focus for SIGMA Data Insights

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The data analytics and business intelligence market is continuously transforming so its agencies must adapt with it. SIGMA Marketing has rebranded to SIGMA Data Insights to better reflect its agency focus and corporate vision.

Logo Rebrand

SIGMA Data Insights New Logo

This rebrand from SIGMA Marketing to SIGMA Data Insights reinforces our focus on all things data, as well as our motivation to help our clients successfully reach their business goals.”

SIGMA Marketing Insights announced that they are in the midst of completing a rebranding effort in response to their evolving focus and corporate vision. At the heart of this rebrand is a change of SIGMA’s company name to SIGMA Data Insights. This name change is strategic and emphasizes the capabilities of the SIGMA team and SIGMA’s ultimate focus – translating client and industry data to actionable insights.

Coinciding with the unveiling of the new brand, SIGMA has launched a new website (http://www.sigmadatainsights.com) focused on the industries the agency serves and solutions that promote profitable customer relationships and identify opportunities in evolving markets.

What this means for SIGMA’s existing clients is that the company is conducting business as usual with a renewed focus and drive to live up to their new name. As the new brand is unveiled, clients and partners will see the surface changes right away with the new logo and corporate color scheme, but this rebrand is not just cosmetic. The SIGMA team has taken the time to analyze their approach to the markets they serve and reinterpret how they work with clients and partners on a day to day basis.

“While the technology we use and complexity of the data we analyze continues to change and mature, our mission has remained the same – create more profitable customer relationships through analytics, marketing technology, and data-driven strategy to drive results for our clients. This rebrand from SIGMA Marketing to SIGMA Data Insights reinforces our focus on all things data, as well as our motivation to help our clients successfully reach their business goals,” said Stefan Willimann, CEO.

About SIGMA Data Insights
SIGMA Data Insights is an agency, hyper-focused on creating profitable customer relationships through analytics, marketing technology, and data-driven strategy. SIGMA creates a collaborative environment where clients and partners talk strategy with senior leadership, insights with data scientists, tech integration with the database team, and map out multichannel solutions with the client engagement team to achieve specific business goals. SIGMA is based in downtown Rochester, NY with a strategic group also located in Boston, MA. Learn more at http://www.sigmadatainsights.com.

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Mallory Tabolt
SIGMA Data Insights
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