Record-Breaking Residential Listing in Cocoa Beach Hits the Market for $4.69-Million

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Aspire Group with Engel & Völkers Melbourne Beachside lists most expensive single-family home in Cocoa Beach, 281 S Atlantic Ave., for sale at $4.69-million

Martha Melendez and Steve Stark, Aspire Group with Engel & Völkers Melbourne Beachside

Martha Melendez and Steve Stark, Aspire Group with Engel & Völkers Melbourne Beachside

The best of Florida living is often associated with being on the beach. Engel & Völkers has an unmatched reach to showcase these types of unique properties to wealthy clients across the globe who are seeking their dream Florida lifestyle.

Engel & Völkers Florida today announced the record-breaking listing of 281 S Atlantic Ave. by Engel & Völkers Melbourne Beachside’s “Aspire Group,” Martha Melendez and Steve Stark. Offered at $4,699,982, the listing is the most expensive single-family home for sale in Cocoa Beach and third-highest in Brevard County.

“We have an extensive marketing strategy for this listing” said Steve Stark, Co-lead of the Aspire Group with Engel & Völkers Melbourne Beachside. “It’s a great opportunity for us to showcase the power of the Engel & Völkers global network. One thing that struck us as very unique about the property is number of different environments created here—from the stately home office beside the front entrance, to the third-floor loft, the pool, game and theater room, the fanciful tree house, to the beachfront hot endless list of ways for future owners to use and enjoy.”

Located in Cocoa Beach, this home features a private backyard oasis in the form of 120-feet of beachfront. At 7,000 square feet, this expansive mansion boasts a plethora of luxurious amenities including six bedrooms, six bathrooms, interior and exterior surround sound, smartphone controlled Honeywell security system, wine cellar, three-car garage, a pool, jacuzzi, and an outdoor fireplace. At the heart of this masterfully proportioned home sits a voluminous living room with three sitting areas that are elevated by a three-story ceiling centered around a massive fireplace made entirely of coral. Additional structures on the property include an unattached art studio and a finished tree house with a loft, bathroom, and deck overlooking the ocean.

281 S Atlantic Ave. was once owned by Allen Harold "Al" Neuharth, an American businessman who founded USA Today. The home is located next to what was once Neuharth’s famous “Pumpkin Center,” which tragically burned down in 2016.

“We are excited for the opportunity to showcase this beautiful home,” said Marcie Bolt, License Partner of Engel & Völkers Melbourne Central and Engel & Völkers Melbourne Beachside. “As the premier luxury brokerage in Brevard County we will leverage our brand's global network to find the buyer. The current market in Brevard is similar to what is going on around the country; we are getting multiple offers and most properties are selling for higher than list price.”

The home's $4.69-million listing price is substantially higher than the typical value of homes in Cocoa Beach, which typically sits at $365,650. Home values have gone up more than 9-percent over the past year in Cocoa Beach, and similar trends have been observed county wide. 281 S Atlantic Ave. is the most expensive single-family home for sale in Cocoa Beach, and third-highest in Brevard County; surpassed by that of 10880 S Tropical Trl. for $5,000,000 and 4645 S Tropical Trl. for $5,695,000. 281 S Atlantic Ave was previously listed for sale by agents with Coldwell Banker Residential Real Estate, Regency Realty Services, and One Sotheby's International since 2019, though no sale has taken place.

“The best of Florida living is often associated with being on the beach,” said Peter Giese, Chief Growth Officer at Engel & Völkers Florida. “Engel & Völkers has an unmatched reach to showcase these types of unique properties to wealthy clients across the globe who are seeking their dream Florida lifestyle. Martha and Steve have once again demonstrated a proficiency for acquiring premium listings to represent in their market.”

Cocoa Beach is one of the most popular vacation spots in all of Florida due to its affordability and prime location; it’s the closest beach to Orlando and nearby the state’s fastest growing port, Port Canaveral, where you can embark from world class cruise ships to exotic destinations. In the heart of Florida’s “Space Coast,” Cocoa Beach is rich with history and excitement from premier facilities such as Cape Canaveral Air Force Station and NASA's Kennedy Space Center. Space exploration isn’t the only draw to the area though, as Cocoa Beach offers prime surf breaks that attract locals and tourists alike; it’s also home to Cocoa Beach Ron Jon Surf Shop, the world's largest surf shop at 52,000-square-feet.


Press contact:

Linzee Werkmeister, Junior Vice President, Marketing & Franchise Support
Email: Linzee.Werkmeister(at)
Tel: (239) 348-9000

About Engel & Völkers:

Engel & Völkers is a global luxury real estate brand. Founded in Hamburg, Germany in 1977, Engel & Völkers draws on its rich European history to deliver a fresh approach to luxury real estate in the Americas with a focus on creating a personalized client experience at every stage of the home buying or selling process for today's savvy homeowner. Engel & Völkers currently operates approximately 225 shop locations with 4,500 real estate advisors in the Americas, contributing to the brand's global network of over 13,500 real estate professionals in more than 30 countries, offering both private and institutional clients a professionally tailored range of luxury services, including real estate, yachting and aviation. Committed to exceptional service, Engel & Völkers supports its advisors with an array of premium quality business services; marketing programs and platforms; as well as access to its global network of real estate professionals, property listings and market data. Each brokerage is independently owned and operated. For more information, visit

About Engel & Völkers Florida:

Engel & Völkers Florida is the Master License Partner of the global luxury real estate brand Engel & Völkers in the state of Florida. Recognized for uniquely recruiting, training and equipping some of the top professionals in the real estate industry, Engel & Völkers Florida’s exclusive franchise model positions its license partners at the top of the premium market to gain market share and support their bottom line. The company represents franchise locations in: 30A Beaches, Amelia Island, Belleair, Boca Raton, Bonita Springs-Estero, Cape Coral, Clermont, Delray Beach, Destin, Fort Lauderdale, Fort Myers Downtown, Gainesville, Hollywood Beach, Islamorada, Jacksonville, Jacksonville Beach, Jupiter, Madeira Beach, Marco Island, Melbourne Beachside, Melbourne Central, Melbourne Downtown, Miami Coconut Grove, Neptune Beach, Olde Naples, Orlando, Orlando Downtown, Orlando-Winter Park, Palm Beach, Palm Coast, Sarasota, South Tampa, St. Augustine, St. Pete, St. Pete Beach, Stuart, Venice Downtown, Wellington, and Windermere.

Engel & Völkers Florida is continuing to strategically strengthen and expand its presence in premium real estate markets across the state of Florida. If you would like to know more about the Engel & Völkers brand or how to join its global network—which is known for demonstrating competence, exclusivity and passion, feel free to call our corporate office, located at 633 Tamiami Trl N, Suite 201, Naples, FL 34102 USA. Tel: +1 239-348-9000.

For more information about Engel & Völkers Florida, please visit

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