MISTA, a global innovation platform and ecosystem, founded by Givaudan, will share key considerations for entering the PBM Marketplace.
TORONTO (PRWEB) October 26, 2020
Plant-based meat (PBM) products have garnered popular attention and increased market share of the savory protein market, yet they still only represent about one percent of processed meat volumes. While health-oriented concerns are still the #1 purchasing factor, there is growing concern for the environment, sustainability and animal welfare as it relates to animal protein, especially among young consumers.
Innovation in emulating meat taste has been, and will continue to be, a key factor in driving consumer acceptance of PBM among flexitarian consumers. Givaudan has deconstructed the essential steps in formulating remarkable PBM applications and will present those stepwise to illuminate a layered approach in this webinar.
MISTA, a global innovation platform and ecosystem, founded by Givaudan, will share key considerations for entering the PBM Marketplace. MISTA exists to help companies, large and small, transform the global food system to meet the needs of the future. Helping companies bring new plant-forward solutions to the market that enables a shift in our global food system to rely less on the unsustainable, meat-forward diet, is a key part of the company’s mission. From platform technologies to ingredients to CPG, there is a focus on the entire value chain to understand how the hyper-connected, interdependent food system can work together to drive a transformational shift in the food system.
Join Ashley Kindle, Category Marketing, Savory, Givaudan, Matt McGuffey, Product Manager, Savory, Givaudan, Panchali Chakraborty, Technical Director, Savory and Snacks, Givaudan and Scott May, Founder & VP of Innovation, MISTA for a live webinar on Tuesday, November 10, 2020 at 3pm EST (12pm PST).
For more information or to register for this event, visit Recreating the Taste of Real Meat – A Multi-Faceted Approach.
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