Recreating the Taste of Real Meat – A Multi-Faceted Approach, Upcoming Webinar Hosted by Xtalks

Share Article

In this webinar, the featured speakers will discuss the steps involved in formulating a plant-based meat (PBM) application. Attendees will learn the importance of different flavor tools like masking, reaction flavors, umami, cooking cues and top notes to deliver a holistic experience that recreates the taste of real meat. The presentation will provide the perspective of a start-up incubator on key considerations for entering the PBM marketplace.

MISTA, a global innovation platform and ecosystem, founded by Givaudan, will share key considerations for entering the PBM Marketplace.

Plant-based meat (PBM) products have garnered popular attention and increased market share of the savory protein market, yet they still only represent about one percent of processed meat volumes. While health-oriented concerns are still the #1 purchasing factor, there is growing concern for the environment, sustainability and animal welfare as it relates to animal protein, especially among young consumers.

Innovation in emulating meat taste has been, and will continue to be, a key factor in driving consumer acceptance of PBM among flexitarian consumers. Givaudan has deconstructed the essential steps in formulating remarkable PBM applications and will present those stepwise to illuminate a layered approach in this webinar.

MISTA, a global innovation platform and ecosystem, founded by Givaudan, will share key considerations for entering the PBM Marketplace. MISTA exists to help companies, large and small, transform the global food system to meet the needs of the future. Helping companies bring new plant-forward solutions to the market that enables a shift in our global food system to rely less on the unsustainable, meat-forward diet, is a key part of the company’s mission. From platform technologies to ingredients to CPG, there is a focus on the entire value chain to understand how the hyper-connected, interdependent food system can work together to drive a transformational shift in the food system.

Join Ashley Kindle, Category Marketing, Savory, Givaudan, Matt McGuffey, Product Manager, Savory, Givaudan, Panchali Chakraborty, Technical Director, Savory and Snacks, Givaudan and Scott May, Founder & VP of Innovation, MISTA for a live webinar on Tuesday, November 10, 2020 at 3pm EST (12pm PST).

For more information or to register for this event, visit Recreating the Taste of Real Meat – A Multi-Faceted Approach.

ABOUT XTALKS

Xtalks, powered by Honeycomb Worldwide Inc., is a leading provider of educational webinars to the global life science, food and medical device community. Every year thousands of industry practitioners (from life science, food and medical device companies, private & academic research institutions, healthcare centers, etc.) turn to Xtalks for access to quality content. Xtalks helps Life Science professionals stay current with industry developments, trends and regulations. Xtalks webinars also provide perspectives on key issues from top industry thought leaders and service providers.

To learn more about Xtalks visit http://xtalks.com
For information about hosting a webinar visit http://xtalks.com/why-host-a-webinar/

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Ayesha Rashid
Xtalks
+1 (416) 977-6555 x 272
Email >
Visit website