Two Years of Agent Migration Data. Now, a Way to Act On It. Recruiting Insight launches HiringCenter, with done-for-you recruiting campaigns, and an upgraded Core Capacities Index™ that gives brokers a 90-day coaching plan for every new agent. For two years, Recruiting Insight's quarterly Agent Migration reports have shown brokers where agents move, why they leave and who is likely to go next. Today the company is launching two tools that turn that research into action: HiringCenter, a recruiting CRM built exclusively for real estate brokerages, and an upgraded Core Capacities Index™ (CCI), an agent assessment that shows brokers how a candidate likes to work and how to support them once they join.
SEATTLE, Nov. 5, 2026 /PRNewswire-PRWeb/ -- Two Years of Agent Migration Data. Now, a Way to Act On It. Recruiting Insight launches HiringCenter, with done-for-you recruiting campaigns, and an upgraded Core Capacities Index™ that gives brokers a 90-day coaching plan for every new agent.
For two years, Recruiting Insight's quarterly Agent Migration reports have shown brokers where agents move, why they leave and who is likely to go next. Today the company is launching two tools that turn that research into action: HiringCenter, a recruiting CRM built exclusively for real estate brokerages, and an upgraded Core Capacities Index™ (CCI), an agent assessment that shows brokers how a candidate likes to work and how to support them once they join.
The research has made the problem clear. Recruiting Insight's latest report, covering 109,176 producing agents across four of the largest multiple listing services in the U.S., found that about 1 in 8 producing agents change brokerages every year, so a brokerage with 100 agents should plan to replace about 12. Only 1 in 5 new agents becomes a steady producer within a year, and 35 of every 100 recruits had no closing the quarter after they joined.
"For two years, brokers have told us the data is eye-opening. Then they ask the obvious question: what do I do with it?" said Mark D. Johnson, MBA, Managing Partner of Recruiting Insight. "HiringCenter and the upgraded CCI are our answer. One keeps you in front of the right agents. The other shows you how to help each one succeed from day one. That's how you recruit smarter, not harder."
HiringCenter: recruiting outreach, done for you
HiringCenter is the only recruiting CRM built exclusively for real estate brokerages. New for 2027, it includes done-for-you email, text and phone campaigns, integrated with the brokerage's own social media.
- Done-for-you campaigns. Recruiting Insight runs coordinated email, text and phone outreach for the brokerage, tied to its social media channels.
- One inbox. Every reply, by text, email or phone, lands in a single omni-channel inbox.
- AI follow-up and automation. Promising candidates get timely follow-up, so they don't go cold while brokers run their business.
The upgraded Core Capacities Index™: a coaching plan for every new agent
The CCI measures the four natural drivers behind how a real estate agent works: Builder, Merchant, Innovator and Banker. Agents finish a short word-choice assessment in under 10 minutes. For every agent who takes it, the broker receives a personalized coaching plan for the agent's first 90 days.
- Where they'll be strong, and how to build on those strengths from day one.
- Where they'll likely struggle in this business, and the specific steps to help them through it.
- What motivates them and how to coach them, plus interview questions with what to listen for.
The agent receives a report of their own, with a 90-day plan written for their career stage.
The results. In case studies with six brokerages, from small firms to large ones across the East, West and Central U.S., the firms using this process saw agents twice as likely to succeed and half as likely to fail.
Availability and contact:
Get started. HiringCenter is available now at hiringcenterpro.com. The upgraded Core Capacities Index™ is available at corecapacitiesindex.com. Brokerages can book a no-pressure consult at recruitinginsight.net/consult. Mr. Johnson is available for interviews.
About the research. Recruiting Insight's quarterly Agent Migration and Brokerage Model Performance Report samples four of the largest multiple listing services in the U.S., covering the Mid-Atlantic, Southeast, Mid-South and West. Figures cited here are from the Q3 2026 report and describe those four markets, not the national market. The full report is available at recruitinginsight.net/report.
About Recruiting Insight: Recruiting Insight helps residential real estate brokerages recruit, hire and retain agents through data-driven research, HiringCenter and the Core Capacities Index™. Trusted by real estate industry leaders for nearly two decades, Recruiting Insight is used in more than 100 metro areas in North America. Managing Partner Mark D. Johnson, MBA, is a California licensed broker and adjunct faculty member at Chapman University and the South Orange County Community College District. Learn more at recruitinginsight.net.
Media Contact
Mark Johnson, Recruiting Insight, 1 9725214215, [email protected], https://recruitinginsight.net/
SOURCE Recruiting Insight
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