During a recent keynote presentation at the 12th annual Follow the Entrepreneur Investor Summit (FTE) in Greece, Red Banyan Founder and CEO Evan Nierman explained how storytelling can build equity and increase customer loyalty
FORT LAUDERDALE, Fla., October 21, 2022 /PRNewswire-PRWeb/ -- Red Banyan Founder and CEO Evan Nierman discussed the power of storytelling during a recent keynote presentation at the 12th Annual FTE Summit in Mykonos, Greece. The event, which ran from Sept. 30th to Oct. 5th, brought together many of Europe's top venture capitalists and dynamic entrepreneurs from across the globe.
In his presentation "Building Equity Through Stories," Nierman outlined ways entrepreneurs can grow customer loyalty, drive revenue, build brands and attract attention using an assertive, proactive, communications approach.
Key points in Evan's presentation before nearly 100 esteemed investors and business leaders included:
- The role of communication to effectively lead
- Understanding that perception is reality in our hyper-connected world
- Teaching entrepreneurs how to build equity in their companies using storytelling
"You have to be willing to drive a narrative in order to increase brand recognition and value," Nierman told the attendees. "When communicating about your company, you must be willing to invest in getting your narrative out into the world. Instead of being passive, this requires a more proactive approach in order to press the truth."
Discussion of the links between effective communication and business growth was particularly well-timed. The Financial Times in late September named Greece one of seven countries that stand out globally as "economic miracles" after weathering a period of deep pessimism due to recession and inflation.
"The fact this summit happened in Greece was very fitting, because Greece has been undergoing a remarkable renaissance in terms of turning around its economy," Nierman noted. "The Greeks are setting an example for the rest of Europe by creating huge economic opportunity."
Nierman, who has led Red Banyan to its standing as a top global crisis PR firm, is a widely quoted expert on crisis management, celebrity PR and strategic communications. He is also author of the Amazon bestseller Crisis Averted and a forthcoming book on cancel culture being published by Skyhorse.
"I felt privileged to address such an outstanding collection of fellow entrepreneurs and top-flight investors from across Europe," Nierman said afterwards. "I would like to thank Julie Meyer, founder and co-host of FTE, for inviting me to participate in this prestigious event."
FTE assembled top venture capitalists from across Europe and North Africa, as well as leaders of companies in various stages of growth. The attendees included a diverse mix of leaders from across a staggering range of industries.
Nierman said his presentation was designed to provide takeaway value to everyone in attendance. Established in 2010, Red Banyan is respected as the go-to option for crisis communications.
About Red Banyan
Red Banyan is a specialized communications firm and crisis management firm focused on solving complex, highly sensitive and mission-critical communications challenges. Specializing in crisis communications, corporate public relations, government relations, and legal PR, Red Banyan provides an integrated approach to communications rooted in strategy. Learn more at https://redbanyan.com, become a fan on the Red Banyan Facebook page and follow the firm on Twitter and LinkedIn.
Media Contact
Sallie James, Red Banyan, (954) 379-2115, [email protected]
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