Red Banyan Applauds Ellen DeGeneres Show for Taking Action on Crisis, While Urging Critical Next Steps to Keep her Job

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Crisis management firm Red Banyan applauds The Ellen DeGeneres Show for taking critical steps to address toxic workplace allegations. But Evan Nierman, CEO and Founder of international crisis management firm Red Banyan, says there is still one thing Ellen needs to do keep her show on the air.

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“There is a lot of goodwill toward Ellen, but the public feels betrayed by what appears to be a disingenuous representation of her brand. A sincere, reflective and remorseful apology will put her on the right path and help her fans and others forgive and forget."

Red Banyan, an international crisis management firm, today applauded Ellen DeGeneres and The Ellen DeGeneres Show for taking concrete steps to address the recent controversy surrounding allegations of sexual misconduct and other toxic behavior in the workplace. DeGeneres apologized recently to her employees via a video call and announced the departure of three senior producers following an internal investigation.

In recent weeks, as allegations of bad behavior within her staff mounted, DeGeneres stayed silent, prompting Red Banyan to be critical of her approach to managing her show’s crisis. In an op-ed published by Red Banyan Founder and CEO Evan Nierman, he issued a series of recommendations for more effectively addressing the serious situation.

Among the recommendations was that DeGeneres appear on video and issue a first-person apology to her staff – which has now happened.

“The decision to circulate an internal email that was ostensibly from Ellen was not a good move for a television personality. The staff needed to hear directly from her,” said Nierman. “But there is still one thing that Ellen DeGeneres needs to do if she wants to keep her show and her fans: speak directly to the American public.”

“We are accustomed to viewing Ellen and listening to her, not to reading her words,” Nierman. added. “That is how people are expecting to hear from her, and that is how emotional messages best resonate. She needs to speak with authenticity from the heart if she wants to truly get a handle on this crisis.”

“There is a lot of goodwill toward Ellen, but the public feels betrayed by what appears to be a disingenuous representation of her brand. A sincere, reflective and remorseful apology will put her on the right path and help her fans and others forgive and forget,” he added.

View this just released video of Evan Nierman commenting on the latest Ellen controversy.

Nierman is available for interviews to discuss his assessment of Ellen’s handling of the crisis. Contact Jodie Singer at jodie@redbanyan.com or 202-222-5899 to arrange.

About Red Banyan

Red Banyan is a specialized communications firm and crisis management firm focused on solving complex, highly sensitive and mission-critical communications challenges. Specializing in crisis communications, corporate public relations, government relations, and legal PR, Red Banyan provides an integrated approach to communications rooted in strategy. Learn more at http://www.redbanyan.com, become a fan on the Red Banyan Facebook page and follow the firm on Twitter and LinkedIn.

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Jodie Singer
Red Banyan
202-222-5899
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