Red Banyan CEO Draws Leadership Fundamentals from ESPN’s Popular Docuseries The Last Dance

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Crisis and strategic communications expert and member of the Entrepreneurs’ Organization (EO) Evan Nierman was recently featured in Inc. magazine sharing some of the key takeaways from ESPN’s docuseries, The Last Dance.

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Failures are inevitable; however, it's the willingness to set them aside and constantly forge ahead that will ultimately guarantee success.

Leading crisis communications firm Red Banyan is pleased to announce that recently featured a column by its CEO Evan Nierman. A member of the Entrepreneurs’ Organization (EO), Nierman finds entrepreneurial inspiration in ESPN’s popular docuseries The Last Dance, which highlights the key steps toward greatness demonstrated by basketball legend Michael Jordan.

In the article, Nierman takes readers through eight steps highlighting vital lessons for entrepreneurs and guiding them on how to remain relentlessly committed to success and striving for improvement.

“Throughout his career, Jordan worked tirelessly to reach the peak and then to ensure that nobody could approach his level,” says Nierman. “Entrepreneurs need this same constant drive for improvement. Growing complacent or happy with the status quo means that other businesses will catch up and eventually surpass you.”

Nierman highlights the importance of entrepreneurs being able to go the extra mile to get an edge on their competition. He attributes the strength of the Chicago Bulls during the Jordan years to the squad’s emphasis on teamwork over the dominance of their star player. Similarly, he encourages entrepreneurs and CEOs to understand that they cannot succeed alone and that they have to surround themselves with team players who can empower organizations to succeed.

“There will be countless times when things go wrong from losing a customer to making a bad hire,” says Nierman. “Failures are inevitable; however, it's the willingness to set them aside and constantly forge ahead that will ultimately guarantee success.”

Founded in 1987, Entrepreneurs' Organization seeks to be the catalyst that enables entrepreneurs to learn and grow, leading to greater success in business and beyond.

To read Nierman’s article and to learn more, visit

About Red Banyan

Red Banyan is a top crisis communications and public relations agency with clients across the country and internationally. With offices in Florida, Georgia and Washington, D.C., Red Banyan combines a substantive understanding of complex issues with the experience and skills needed to execute campaigns that deliver results. Specializing in crisis communications, corporate public relations, government relations, and legal PR, Red Banyan provides an integrated approach to communications rooted in strategy. Learn more at, become a fan on the Red Banyan Facebook page and follow the firm on Twitter, and LinkedIn.

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