Red Square tapped by one of the nation’s largest independent shoe retailers

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Shoe Station hires agency to accelerate growth and develop loyalty program

Red Square Agency announced today they have been hired by Shoe Station as agency of record overseeing strategy, creative and media for the 36-year-old brand. The move comes as Shoe Station evolves to serve their customers across the Southeast region through new and innovative business practices, including growing ecommerce opportunities and curbside pickup.

“As we evolve our business, we’re excited to partner with Red Square to bring our products to life in a way that creates a deeper connection to our customers,” said Shoe Station’s president and CEO, G. Brent Barkin. “Red Square’s proven track record of executing ideas alongside some of the best-known brands make them an ideal choice to help us create a narrative that drives revenue and generates increased loyalty to Shoe Station.”

One of Red Square’s first tasks is to partner with Shoe Station to develop a new loyalty program to support this vision. The agency currently works on loyalty marketing strategy and creative development with some of the country’s top brands.

“We are thrilled to be working with Shoe Station,” said Rich Sullivan, CEO of Red Square. “We love their business and the team and are excited to bring creative ideas to life, to help more people discover the products they have to offer, and to connect with their customers in new and exciting ways.”

Red Square’s first work will debut in the fourth quarter this year.


About Red Square Agency
Red Square Agency, with offices in Mobile, Ala., Chicago, Ill. And Tulsa, Oka. deals in ideas, design and media that are category defying. Clients include Cedars-Sinai, Flipboard, Foxwoods Resort Casino, Hard Rock Casinos, Hilton Worldwide, Rivers Casinos, SNICKERS and Wind Creek Hospitality. Red Square’s work has been awarded and recognized by The Webby Awards, SXSW, Communications Arts and Awwwards. For more information, please visit

About Shoe Station
Shoe Station is one of the nation’s largest independent shoe retailers, with 21 stores in five states. The latest styles of over 100 famous name brands are sold at Shoe Station’s large, self-service, open-shelf locations. The family-owned chain was founded in 1984 in Mobile, Alabama by Terry S. Barkin. Shoe Station continues its commitment to the Southeast, employing more than 500 individuals in the region. With its website, Shoe Station serves millions of customers nationwide. For more information about Shoe Station visit

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Elena Freed
Red Square
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