Red Square wins Gun Lake Casino account

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The Wayland, MI, casino picks Red Square after a comprehensive review

Red Square Agency has been selected as the Agency of Record for Gun Lake Casino, following a competitive review. Under the partnership, the agency will work with the brand to drive awareness and increase engagement within its market through brand and promotional advertising. The agency will also lead strategic planning across media channels and digital executions with a focus on differentiating Gun Lake in an increasingly competitive marketplace.

“During our competitive evaluation process, we strategically filtered through the applications of many agencies, and Red Square consistently demonstrated their ability to match the innovative thinking of Gun Lake Casino,” said Jeff LaFrance, director of marketing for Gun Lake Casino. “At this point in our brand's development, it is paramount to have a strong partnership with a premier agency that reflects and understands the goals we wish to achieve in the next stages of growth. We look forward to the future and are confident in our decision to work with Red Square moving forward.”

In addition to the day-to-day creative and media work, Red Square will work alongside the Gun Lake team to push amenities including new dining, entertainment and gaming space as part of the recently announced $100 million expansion project.

“We a thrilled to partner with the Gun Lake Casino team and look forward to working with them to promote the most exciting gaming brand in the region,” said Rich Sullivan, CEO of Red Square. “We know choosing a new agency partner was an incredibly important decision for them and we are honored to have been selected.”

New work will debut in September.

About Red Square Agency
Red Square Agency, with offices in Mobile, Ala., Chicago, Ill., and Tulsa, Oka. deals in ideas, design and media that are category defying. Clients include Cedars-Sinai, Flipboard, Foxwoods Resort Casino, Hard Rock Casinos, Hilton Worldwide, Kovitz Investment Group, Ripco, Rivers Casinos, SNICKERS and Wind Creek Hospitality. Red Square’s work has been awarded and recognized by The Webby Awards, SXSW, Communications Arts and Awwwards. For more information, please visit

About Gun Lake Casino
Gun Lake Casino is located off Exit 61 on U.S. 131, halfway between Grand Rapids and Kalamazoo. The casino features over 2,200 slot machines, 47 table games, a 14-table poker room, a 225-seat café and a 300-seat buffet, along with bars, lounges, and live entertainment. Gun Lake Casino is owned by the Match-E-Be-Nash-She-Wish Band of Pottawatomi. For more information, visit

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Elena Freed
Red Square
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