Redefine Real Estate Partners with Side, Citing Their Mission to Reinvent the Real Estate Experience

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Redefine Real Estate today announced its partnership with Side, the only real estate brokerage that exclusively partners with high-performing agents, teams, and independent brokerages to transform them into boutique brands and businesses.

Headed by Christina Khosrowabadi, Redefine Real Estate is known for its ability to transform average properties into masterpieces that command top dollar.

With Side in our corner, my team and I can focus on advocating for our clients’ best interests and making their sale or purchase unforgettable, knowing that Side will take care of all of our back-office marketing, technology, administrative, and legal services.

Redefine Real Estate today announced its partnership with Side, the only real estate brokerage that exclusively partners with high-performing agents, teams, and independent brokerages to transform them into boutique brands and businesses. The collaboration will ensure that Redefine Real Estate, which offers clients remodeling and design services, as well as Silicon Valley market expertise, is powered by the most advanced platform in the industry.

Redefine Real Estate, headed by Christina Khosrowabadi, is known for its ability to transform average properties into masterpieces that command top dollar. In 2019 alone, the firm was responsible for $37 million in sales, and Khosrowabadi has a long track record of closing record-breaking deals for clients throughout Silicon Valley. The team specializes in residential real estate in Los Gatos, Cupertino, Campbell, Mountain View, Los Altos, Palo Alto, Saratoga.

Partnering with Side will ensure Redefine Real Estate remains at the cutting edge of the evolving real estate market while allowing its agents to continue delivering premium services to their clients. Redefine Real Estate agents are fully supported by a one-of-a-kind premium brokerage platform, which provides transaction management, property marketing, lead generation, business growth opportunities, vendor management, and infrastructure solutions.

When asked why she chose to partner with Side, Khosrowabadi said, “My clients’ success is my number one priority, and I’ve always prided myself on delivering a service that’s above and beyond. With Side in our corner, my team and I can focus on advocating for our clients’ best interests and making their sale or purchase unforgettable, knowing that Side will take care of all of our back-office marketing, technology, administrative, and legal services.”

Side is led by experienced industry professionals and world-class engineers who develop technology designed to improve agent productivity and enhance the client experience. Based on its belief that homeownership is a fundamental human right, Side is on a mission to improve the public good by providing top-performing real estate agents, teams, and indie brokerages with the best system, support, service, experience, and results.

About Redefine Real Estate
Redefine Real Estate is a full-service real estate and design firm that aims to enhance the real estate experience. Comprised of innovative marketers, design specialists, and Silicon Valley market experts, their impeccable staging and full-scale renovations maximize property value. From positioning a client for ideal results to uncovering a home’s aesthetic potential, they ensure a successful — and beautiful — outcome. In 2019, they influenced more than $37 million in sales due to their personalized, client-centric approach. To learn more about Redefine Real Estate, please visit https://www.redefinere.com/

About Side
Side transforms high-performing agents, teams, and independent brokerages into successful businesses and boutique brands that are 100% agent-owned. Side exclusively partners with the best agents, empowering them with proprietary technology and a premier support team so they can be more productive, grow their business, and focus on serving their clients. Side is headquartered in San Francisco. For more information, visit http://www.sideinc.com.

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Vivien Wang
Side
415.212.8980
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