ReeferShield Invention Is Expected to Help America’s $10 Billion Refrigerated Trucking industry

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John Hadley, a veteran of the refrigerated trucking industry, has devised a highly effective yet inexpensive mechanism for minimizing debris-related crashes and their associated costs.

In the United States alone, the menace of debris-related crashes causes over 50,000 accidents, 10,000 injuries, and 125 fatalities per year. Moreover, the annual financial costs of side-impact collisions amount to over $40 billion. “Debris-related crashes”, the AAA Foundation for Traffic Safety defined, are “crashes in which a vehicle struck or was struck by an object that fell or became detached from another vehicle, struck a non-fixed object on the roadway, or crashed after swerving to avoid an object on the roadway.”

Financially, even a non-fatal debris-related crash involving injury or even just significant property damage can be devastating from a liability and insurance premium perspective. As for fatal incidents, the average cost paid out to the damaged party is over $3 million. As well, when a reefer unit is out of commission, so is its trailer and leaving those expensive items idle is very costly. Moreover, the significant costs and insurance implications of climate-sensitive cargo is yet another area of financial risk associated with damaged reefer unit doors and panels.

Having driven long-distance refrigerated semi-trailers for decades, John Hadley was well aware of these challenges and dangers when he decided to develop a practical solution. The solution, known as the ReeferShield, revolves around his highly effective use of a strategically designed system of straps and pads that secures any reefer unit door effectively.

Mr. Hadley has prototyped this patent-pending invention successfully and has installed and tested it on the door of a refrigeration (or, as known in the industry, “reefer”) unit that he drove right across the country. He noticed that the door and the panels were sturdier and more secure than ever. Moreover, the pads definitely helped to further counter vibration and the reflective banding definitely came in handy at night as an additional safety feature.

Presently, John Hadley is communicating with various regulatory and industry stakeholders about the money and life-saving benefits of the ReeferShield and potential licensing and other commercialization opportunities. If you or your organization would like to reach out to Mr. Hadley, you may reach him through the new ReeferShield website, As well, through that site, you can gain access to additional ReeferShield materials – including excellent photos, an instructional video and plenty of other information about the unique market benefits of this much needed invention.

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John Hadley
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Joe Carlen
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