Reference Real Estate today announced its partnership with Side, the only real estate technology company that exclusively partners with high-performing agents, teams, and independent brokerages to transform them into market-leading boutique brands.
BOSTON, Nov. 17, 2022 /PRNewswire-PRWeb/ -- Reference Real Estate today announced its partnership with Side, the only real estate technology company that exclusively partners with high-performing agents, teams, and independent brokerages to transform them into market-leading boutique brands. The collaboration will ensure that Reference Real Estate's high-touch, tech-driven service is powered by the industry's most advanced platform.
Established professional Seth Williams founded Reference Real Estate when he saw the need for a more knowledgeable real estate service centered around the client experience. Named the No. 1 agent and team in Winthrop in 2020 and 2021, Williams and his team closed over 100 homes in 2021 and produced a transaction volume of $70 million, which they are on track to beat in 2022. Serving buyers, sellers, and investors in Greater Boston — including Suffolk, Essex, Plymouth, Middlesex, and Norfolk counties — Reference Real Estate fronts creativity, expertise, and attention to detail to help clients exceed their lifestyle goals.
"Reference Real Estate serves as our clients' reference point for superior real estate service," Williams said. "For us, the client experience is always top of mind. We constantly refine our proven systems and processes to make that experience as seamless and positive as possible."
Partnering with Side will ensure Reference Real Estate remains on the cutting edge of the evolving real estate market while continuing to deliver premium services to its clients. Side works behind the scenes, supporting Reference Real Estate with a one-of-a-kind brokerage platform that includes proprietary technology, transaction management, branding and marketing services, public relations, legal support, lead generation, vendor management, infrastructure solutions, and more. Additionally, Reference Real Estate will join an exclusive group of Side partners, tapping into an expansive network from coast to coast.
"Partnering with Side is the best way to expand our business," Williams said. "Growing a business is challenging, but with Side's operational support — which includes state-of-the-art marketing, technology, administrative, and legal services — we have more time to focus on providing world-class care to our clients."
About Reference Real Estate
Reference Real Estate serves buyers, sellers, and investors in Greater Boston, including Suffolk, Essex, Plymouth, Middlesex, and Norfolk counties. Leading with savvy negotiation skills, progressive industry technology, and deep local market knowledge, the full-service team of experts has helped hundreds of people achieve their lifestyle goals. Reference aims to provide the best client experience possible and acts as a dependable reference point for clients for life. For more information, visit http://www.sellinboston.com.
About Side
Side is a behind-the-scenes brokerage platform that exclusively partners with top-performing agents, teams, and independent brokerages to create and grow their own boutique brands without the cost, time, or risk of operating a brokerage. Side's proprietary technology platform and premier support solutions empower its agent partners to be more productive, grow their business, and focus on serving their clients. Side is headquartered in San Francisco. For more information, visit http://www.sideinc.com.
Media Contact
Side Marketing, Side, 415.525.4913, [email protected]
SOURCE Side

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