ReferenceEdge Recognized by Smart Selling Tools, 2020 Top Sales Tools Guide

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Point-of-Reference's ReferenceEdge selected as a top sales tool for helping to close deals.

Point of Reference today announced its 100% Salesforce® native reference management technology, ReferenceEdge℠, made the cut for the 2020 Top Sales Tools Guide from Smart Selling Tools. Additionally, ReferenceEdge was featured as Smart Selling Tools Sales Technology of the Week beginning April 26, 2020.

“Smart Selling Tools shares practical resources and insights about software technologies that address key issues faced by revenue-generating teams in B2B organizations,” said Nancy Nardin, Founder of Smart Selling Tools. “The annual Top Sales Tools Guide highlights innovative products that increase productivity for sales organizations. ReferenceEdge was selected in the category of Reference Management because it makes customer references easy to find and leverage to boost win rates.”

“We are honored that ReferenceEdge was recognized by this definitive guide,” said David Sroka, President of Point-of-Reference. “Inclusion in Nancy Nardin’s guide is confirmation that ReferenceEdge delivers significant improvements and ROI to B2B organizations by automating and streamlining customer reference activities throughout the sales process.”

About Point of Reference®
Since 2003, Point of Reference has been powering B2B customer advocate programs that fuel business growth and fortify brands. We believe advocates tell their customer experience stories better than anyone and increase our clients’ odds of winning opportunities in the process. By combining decades of domain expertise with our purpose-built customer reference management technology, native to Salesforce CRM, Point of Reference allows companies to inject relevant customer references and related content at critical points in a sales cycle, attribute reference activities to revenue, and orchestrate coordinated reference activities that boost productivity. For more information, visit

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