Renowned Attorney's Super Bowl LIII Commercial Takes Kentucky Justice to New Heights

LOUISVILLE, Ky., Feb. 07, 2019 /PRNewswire-PRWeb/ -- Big truck accident lawyer Darryl Isaacs, known as "The Hammer" among clients in Kentucky, Indiana and Ohio, became an internet sensation thanks to his 2018 Super Bowl commercial that went viral, garnering over 5 million YouTube views and 1.3 million Facebook Page views. This year, the fans demanded more, and Isaacs did not disappoint!

During Sunday's Super Bowl LIII game Isaacs was back with another blockbuster commercial, wowing audiences with a larger-than-life Super Bowl Ad that has all the elements of your favorite action movies: Jaw-dropping cinematic visual and special effects, stunt scenes, villainous Big Insurance and of course, an epic hero.

After last year's groundbreaking success, the audience wanted a say in what would happen next. Suggestions poured in for 2019's Super Bowl Commercial and they all seemed to have one word in common: Superhero. It's almost impossible to pick one favorite iconic character but thinking outside the box has never been a problem for Isaacs.

"I couldn't believe how many people called and emailed with their ideas for what we should do this year," says Isaacs. "We kept hearing 'Superhero' and that's when we thought: Why stop at one hero? Why not do three?"

And so, he did! The Hammer delivers a Superhero Trifecta, playing three epoch adaptations of Superhero: Feudal (Medieval Hammer), Modern (Captain Hammer) and Futuristic (Robo-Hammer). A hero that transcends time and space in order to make Big Insurance pay up!

Isaacs even does his own stunts! An expert team of 6 stunt professionals taught him the "ropes" (literally and figuratively) so he could safely fly though the air. Of course, there were circumstances in which Darryl could not actually cascade into his computer generated robo-suit. In these situations, his production company created a realistic 3D version of Darryl, but it's tricky to spot the difference. Isaacs stunt team included renowned stunt man, actor and professional wrestler Luke Hawx, who also plays the "Evil Insurance Alien" and does one of the commercial's most intense stunt scenes, flying through a huge billboard.

"I was so fortunate to have such a great production and stunt team to work with, and the stunt team made sure I knew what I was doing before they hoisted me into the air. Fortunately, it was Luke Hawx who had to fly through the billboard. The day of the shoot I watched him and said, 'Wow, I'm glad that's not me!'"

This action-packed production took over 6 months to create, from pre-production to post. The cast and crew of over a hundred included directors, producers, cinematographers, storyboard artists, 3D modelers, riggers, animators, editors, sound designers, costume designers, special effects makeup artists, animal trainers, and a whole lot of creativity from his New Orleans-based production company, Image Video Solutions.

Darryl Isaacs co-founded Isaacs & Isaacs with his father, Sheldon N. Isaacs, and has been serving his community for 25 years, successfully recovering over 1 billion dollars for his clients. Isaacs may not wear a cape every day to work, but he's certainly a local hero!

"We make these Super Bowl commercials because the community loves them," says Isaacs. "And we are so grateful for everyone's support and positive feedback."

If you missed Isaacs' commercial during the Super Bowl, watch "The Hammer VS Big Insurance: A Hero Emerges" on his website CallTheHammer.com.

SOURCE Isaacs and Isaacs Law Firm