Renowned TED Speaker, Entrepreneur Terry Moore, Promotes Brain Health with HomeoLux™ Launch: Beacon40™ Products Brings Hope and Help to Families Battling Cognitive Decline

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Terry Moore, a renowned business leader and popular TED speaker (How to Tie Your Shoes), has announced the launch of HomeoLux™ and the company’s Beacon40™ product line. Singularly focused on bringing hope and help to families battling cognitive decline, HomeoLux™ is a health and technology company that designs wellness products based on cutting-edge scientific research. With the CDC calling for action to support the 16 million+ people affected by cognitive impairment in the U.S. alone, Moore and his team launched HomeoLux™ to offer accessible wellness solutions to the public.

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Terry Moore, a renowned business leader and popular TED speaker (How to Tie Your Shoes), has announced the launch of Homeolux™ and the company’s Beacon40™ product line. Singularly focused on bringing hope and help to families battling cognitive decline, HomeoLux™ is a health and technology company that designs wellness products based on cutting-edge scientific research. With the CDC calling for action to support the 16 million+ people affected by cognitive impairment in the U.S. alone, Moore and his team launched HomeoLux™ to offer accessible wellness solutions to the public.

When his wife was diagnosed with Alzheimer’s in 2016, Founder and CEO Terry Moore paused his retirement and dedicated his focus to searching for a scientific solution to provide hope and help for his family.The launch of Homeolux is driven by Terry Moore’s passion and drive to help his wife, and other families facing cognitive decline.

On the launch, Terry Moore stated, “Cognitive decline is both a global health crisis and a personal challenge for my family. When my wife was diagnosed with Alzheimer’s disease, I was disheartened to learn that no cure was available. Then I discovered that hope could be found in light therapy. I thought, ‘It’s like a massage for your brain.’ I turned my focus to developing a product that would bring help to my family and others.”

The Beacon40™ is a light system that fits seamlessly into regular routines to support brain health. Scientific research shows, when a disturbance in the brain's gamma rhythm occurs, cognitive function decreases. Beacon40™ utilizes precise engineering to deliver lights pulsing at 40Hz, mirroring the brain’s healthy gamma rhythm, which has been found to improve mental acuity, memory and attention.

“Terry Moore is one of the most inspired thinkers I know, and I am amazed at the offering he has built with HomeoLux,” says David J. Brenner, Ph.D., D.Sc., Higgins Professor of Radiation Biophysics Director, Center for Radiological Research, Columbia University Irving Medical Center. Brenner continued, “With his experience both personal and professional, it’s no surprise he’s created a brilliant product in such a needed space.”

The Beacon40™ offers a safe, noninvasive method of stimulating the brain's activity and rejuvenating healthy gamma rhythms, while users go about their daily routines. In fact, the Beacon40™ can be used while working, reading and watching television.

Both the Beacon40™ Personal and the Beacon40™ Surround provide wellness routines to improve brain function and cognitive health. The Beacon40™ Personal is recommended for smaller personal spaces and can be purchased for $399. The Beacon40™ Surround accommodates larger rooms and is available for $659.

Each system includes a wireless remote control to change the settings for personal preferences. With the sleek design, both products blend seamlessly into any décor.

ABOUT HOMEOLUX
HomeoLux™ is a health and technology company that designs wellness products based on cutting-edge scientific research. Founder and CEO Terry Moore, who is a respected management consultant a popular TED speaker, stepped out of retirement to launch the company when his wife was diagnosed with Alzheimer’s disease. HomeoLux™ delivers wellness technology that is safe and accessible, bringing hope and help to families battling cognitive decline.

ABOUT THE BEACON40™ PRODUCT LINE
Families battling cognitive decline need help now. There just isn’t time to wait. Beacon40™ brings the latest advances in scientific research into your home or office today. Beacon40™ lights are safe, quiet and noninvasive. They’re designed to fade into the background while users go about their daily routines. Use them while watching television, cooking, reading or entertaining. With wireless remote control and elegant design, the Beacon40™ light system is easy to set up and operate. It’s also portable so you can take it with you on vacation or other travel plans.

Media Contacts:
Jennifer Novak
Jennifer@mediamaison
Leah Lupo
Leah@mediamaison.com
(212) 799-6100

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