“The data and analytics are helpful at nearly every level of multifamily from the ownership to marketing team to on-site staff."
CHICAGO (PRWEB) February 12, 2020
Today, Rentgrata, the first renter insights platform that creates connections and builds community for multifamily properties, unveiled findings from the first-ever Rentgrata Renter Sentiment Analysis, a compilation of communication touchpoints between residents and prospects on Rentgrata’s messaging platform. The leader in resident insights and referrals evaluated more than 70,000 messages (nearly 44,000 resident messages and more than 27,000 from prospects to residents) to uncover what matters most to current residents and prospective residents.
“The data and analytics are helpful at nearly every level of multifamily from the ownership to marketing team to on-site staff,” said Ben Margolit, CEO and Co-Founder of Rentgrata. “The messages coming across are analyzed in real-time and can uncover the opportunities that impact residents most. The best advertisement for a community is its residents loving it and talking about it and we help facilitate those conversations.”
Evaluating data from over 350 properties across 30 states, the Renter Sentiment Analysis produced three key takeaways that are actionable for all multifamily property companies:
The Experience is Crucial: More than one-quarter of the messages from prospects to residents ask about the resident’s experience overall, and it ranks as the top question asked. Meanwhile, questions about utilities rank second with community, pet ownership, and noise inquires rounding out the top five.
Location, Location, Location: On the flip side, the thing residents spoke most highly about was their building’s location. Messages from residents registered entertainment nearby (3.72) and groceries/shopping nearby (3.68) highest on a four-point scale with zero being very negative and 4 being very positive.These were followed close behind by the building’s door staff (3.63).
Connection Alleviates Concerns: When prospects do ask about experience, residents speak overwhelmingly positively about it. Prospects sent 8,073 messages asking about resident experience and residents responded with an average sentiment score of 3.65. In regards to noise, questions from prospects carry an average sentiment of 1.19 - however, residents responded regarding noise with an average sentiment of 3.16. Residents also go above and beyond to provide detail to prospects, often times offering insight that isn't necessarily solicited. Prospects sent 1,482 messages asking residents about the sense of community, but residents sent over 3,000 positive messages about it.
Beyond Gen Z: The findings also show that the average age of residents using the platform is 34 and prospects is 32; showing that proptech innovations like Rentgrata’s communication platform are not just for younger Gen Z prospects and renters.
“Having a tool like Rentgrata that helps foster and build communities leads to happier residents, and for us, higher retention rates,” said Alexis Murrell, National Director of Marketing and Communications for Olympus Property, a Fort Worth-based multifamily investment and property management company. “The results of the Renter Sentiment Analysis show that the number of things residents dislike is extremely low in comparison to the things they like, and that’s consistent with what we’re seeing with our properties.”
For more information, visit https://www.rentgrata.com/.
Rentgrata is the first renter insights platform that creates connections and builds community for multifamily properties. As the only messaging platform for prospective and current residents to connect and share feedback, Rentgrata facilitates real conversations, while delivering data that helps multifamily professionals better understand renter needs. By helping apartment buildings feel more like communities, Rentgrata reduces resident turnover and increases NOI, while offering residents the chance to capitalize on referral incentives and connect in new ways. For more information, visit https://www.rentgrata.com/.