Research-as-a-Service Company "methinks" Adds Video Startup Veteran Aaron Burcell as CEO

MOUNTAIN VIEW, Calif., Sept. 5, 2019 /PRNewswire-PRWeb/ -- methinks, the creators of a global marketplace for customer insights powered by its video-based research platform, today announces Silicon Valley veteran Aaron Burcell has joined the company as CEO. Burcell will focus on growing awareness of methinks consumer insights, increasing revenues worldwide and developing a global research platform distribution strategy. He is already assembling a veteran, proven team of marketing and sales leaders to compliment the Company's recent success attracting leading-brand customers in North America and Asia.

Burcell has a long history working with methinks founders Philip Yun and Wilson Li in the games industry, and he was an early methinks advisor, customer and product evangelist. Burcell has served in marketing, operations and growth roles at startups and large companies alike, including leadership roles at Grockit (acquired by Kaplan), Vevo and Marcus by Goldman Sachs. Most recently, Burcell returned to Loop Media as the Chief Operating Officer in the run up to its merger with FogChain. Burcell previously served as the Chief Marketing Officer at Loop during its founding and initial growth phases, including the acquisition of commercial streaming leader, ScreenPlay.

Executive Quotes
"Aaron is the ideal executive to add to our team," said methinks Co-founder and Chief Product Officer Philip Yun. "Aaron brings a vast network, rich startup experiences and a customer-centric perspective to our business. His enthusiasm is contagious, and everyone he brings into methinks respects his leadership and shares his high integrity. We're really excited to be working together again."

"The first time Philip showed me the methinks prototype, I asked if I could start using it right away at Vevo. That was nearly five years ago," said methinks CEO Aaron Burcell. "Like so many marketing executives, product managers, creative producers, designers and entrepreneurs, I've struggled to source customer feedback because, historically, creating qualitative research has been too time-intensive and expensive. Until methinks, innovative companies using Lean and Agile development moved too fast to create and incorporate timely, relevant customer insights. The magic of methinks is simple -- create a gig in two minutes, start evaluating 'Thinker' fitness right away, connect via web or mobile, get valuable customer signals in the same day."

methinks RaaS
methinks helps any company target, find and interview customers and prospects via face-to-face video calls. This qualitative research as a service helps businesses learn from their customers through efficient, cost-effective, face-to-face conversations that are moderated, recorded, transcribed, annotated and easily edited and shared for rapid, organizational learning. methinks Research-as-a-Service (RaaS) based platform allows researchers to conduct live interviews, qualitative surveys and longitudinal studies, enabling insights ranging from basic product usability to a nuanced understanding of personal product usage only discoverable through longer-term research efforts.

methinks found early success servicing global business conglomerates, bringing US consumers to international giants in consumer electronics, auto, games, software and media. More recently, methinks has been repeatedly engaged by US-focused businesses, particularly those in early stages of R&D. methinks wants to change the way market research is conducted by empowering entrepreneurs, professional researchers, product managers, designers or any R&D leader to quickly and cost-effectively inject customer insights into their business. Any methinks user can schedule and record interviews instantly, take notes, bookmark consumer insights, and more. All the videos are time-stamped and stored in the cloud for easy access, editing and sharing.

methinks 'Thinker' Marketplace
The methinks marketplace is always open. With nearly 400,000 pre-screened "Thinkers" primarily in the United States, customer insights are available on-demand, and Thinkers are ready to provide valuable opinions and reactions. methinks provides filters to help researchers identify their target demographic, triggering instant responses from a pool of appropriate candidates sharing availability for interviews.

The Thinker Marketplace also provides an opportunity for consumers of all ages and backgrounds to take advantage of the "gig economy" and get paid for their thoughts on businesses, products, concepts and ideas. Learn about becoming a methinks Thinker by visiting: methinks.io/thinker.

methinks Availability and Pricing
methinks starts at $89 per interview. methinks offers a pay-as-you-go model, so researchers have the ability to pivot or expand as their research needs may shift. Researchers can provide their own Thinkers and further reduce their associated costs by paying a low platform fee. Customers in large enterprises – or customers who need project-based research -- can tap into methink's suite of research capabilities including professional moderation, analysis and presentation development. For more information visit: methinks.io

About methinks Technologies, Inc.
methinks was founded by Philip Yun and Wilson Li, two games industry veterans who have worked together for nearly a decade, pioneering free-to-play multiplayer video games in North America. They have held key product and management positions at OutSpark, Sony, Line, Naver and NHN. In 2015, Yun and Li were working on a new concept for a video game and created a software tool to test the viability of the game. Investors and advisors helped the two developers realize they'd prototyped a tool with huge potential, so they shifted gears to create methinks. In just a few short years, methinks attracted industry-leading global brands as customers and created a marketplace for hundreds-of-thousands of "Thinkers", all by organic growth and customer recommendations. methinks' key investors are pan-Pacific investors with offices in the US and throughout Asia: SEMA Translink, KB Investment and Hyundai Investment. methinks is headquartered in Seoul, South Korea and Mountain View, Calif.

SOURCE methinks