Research-as-a-Service Company “methinks” Hires Kris Jacob and Eung Soo Lee to Lead Global Expansion

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methinks taps Jacob and Lee to join the video-based research company and lead strategic partnerships, sales and business development in North America, EMEA and Asia-Pacific

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methinks taps industry leaders Kris Jacob and Eung Soo Lee to join the video-based research company and lead strategic partnerships, sales and business development in North America , EMEA and Asia-Pacific.

methinks, the creators of a global marketplace for customer insights, today announces two key hires, expanding its global leadership and commercial footprint. Silicon Valley veteran Kris Jacob joins the company as Chief Revenue Officer to lead sales, sales operations, business development and strategic licensing/reseller partnerships in North America and EMEA. Industry veteran Eung Soo Lee joins the company as Vice President of Business Development, Asia-Pacific to lead operations and regional expansion in Seoul and greater Asia-Pacific.

“methinks operates globally, so finding the right leaders in each region is critical to our continued growth and success,” said methinks CEO Aaron Burcell. “Kris and Eung Soo are incredibly professional revenue executives with the experience and patience required to stand up revenue organizations in a methodical manner, with an eye for sustained growth. Their product and marketing insights have already positively impacted methinks. And, their high-touch communications style fits with our ambition to be at the heart of driving better product-customer fit across many industries.”

Kris Jacob, methinks Chief Revenue Officer
Jacob brings more than 20 years’ experience in business development and sales, with a focus on media, technology and education industries. Having started his career in the Human Factors Engineering organization at Sun Microsystems, Jacob later helped lead OnRamp, a pioneering web presence provider delivering the first consumer web sites for leading brands, such as Reebok and Budweiser. Jacob then began an impressive run as an early employee at Sportsline (acquired by CBS), business development lead at WebTV (acquired by Microsoft), head of business development at Stata Labs (acquired by Yahoo) before segueing into the security industry.

“I don't think there's ever been a time in the history of technology when the human element has been so in danger of being an afterthought,” said methinks Chief Revenue Officer Kris Jacob. “methinks is uniquely positioned to involve the audience and customers in the products they consume. I'm delighted to be a part of the team bringing this enabling technology to all of our partners.”

Eung Soo Lee, methinks Vice President, Business Development Asia-Pacific
Lee brings to methinks more than 20 years of IT sales experience, with a focus on developing sales and go-to-market strategies for the Korean market. He was most recently leading channel sales for Siemens Industry SW, and has worked with industry-leading companies including Samsung, LG and Hyundai Motors.

“Joining methinks is exciting for me -- the Company is very much a Korean company in its customer commitments to over-deliver valuable customer insights,” said methinks Vice President of Business Development Asia-Pacific Eung Soo Lee. “I joined methinks because the founders have the entrepreneurial experience to disrupt the industry, and I want to drive that industry change by being the conduit between methinks innovative product engineering and industry research needs of business leaders.”

methinks RaaS
methinks helps any companies with a global ambitions target, find and interview customers and prospects via face-to-face video calls. This qualitative research as a service helps businesses learn from their customers through efficient, cost-effective, face-to-face conversations that are moderated, recorded, transcribed, annotated and easily edited and shared for rapid, organizational learning. methinks Research-as-a-Service (RaaS) based platform allows researchers to conduct live interviews, qualitative surveys and longitudinal studies, enabling insights ranging from basic product usability to a nuanced understanding of personal product usage only discoverable through longer-term research efforts.

methinks found early success servicing international business conglomerates, bringing US consumers to international giants in consumer electronics, auto, games, software and media. More recently, methinks has been repeatedly engaged by US-focused businesses, particularly those in early stages of R&D, such as venture-backed startups and new brands from established companies. methinks wants to change the way market research is conducted by empowering entrepreneurs, professional researchers, product managers, designers or any R&D leader to quickly and cost-effectively inject customer insights into their business. Any methinks user can schedule and record interviews instantly, take notes, bookmark consumer insights, and more. All the videos are time-stamped and stored in the cloud for easy access, editing and sharing.

methinks ‘Thinker’ Marketplace
The methinks marketplace is always open. With nearly 400,000 pre-screened “Thinkers” primarily in the United States, customer insights are available on-demand, and Thinkers are ready to provide valuable opinions and reactions. methinks provides filters to help researchers identify their target demographic, triggering instant responses from a pool of appropriate candidates sharing availability for interviews.

The Thinker Marketplace also provides an opportunity for consumers of all ages and backgrounds to take advantage of the “gig economy” and get paid for their thoughts on businesses, products, concepts and ideas. Learn about becoming a methinks Thinker by visiting:

methinks Availability and Pricing
methinks starts at $89 per interview. methinks offers a pay-as-you-go model, so researchers have the ability to pivot or expand as their research needs may shift. Researchers can provide their own Thinkers and further reduce their associated costs by paying a low platform fee. Customers in large enterprises – or customers who need project-based research -- can tap into methinks's suite of research capabilities including project scoping, professional moderation, analysis and presentation development. For more information visit:

About methinks Technologies, Inc.
methinks was founded by Philip Yun and Wilson Li, two games industry veterans who have worked together for nearly a decade, pioneering free-to-play multiplayer video games in North America. They have held key product and management positions at OutSpark, Sony, Line, Naver and NHN. In 2015, Yun and Li were working on a new concept for a video game and created a software tool to test the viability of the game. Investors and advisors helped the two developers realize they’d prototyped a tool with huge potential, so they shifted gears to create methinks. In just a few short years, methinks attracted industry-leading global brands as customers and created a marketplace for hundreds-of-thousands of “Thinkers”, all by organic growth and customer recommendations. methinks’ key investors are pan-Pacific investors with offices in the US and throughout Asia: SEMA Translink, KB Investment and Hyundai Investment. methinks is headquartered in Seoul, South Korea and Mountain View, Calif.

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