Resona Bank, in partnership with transcosmos, applies "process mining" to corporate website

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Offering a more customer friendly website experience than ever before

Resona Bank and transcosmos

Resona Bank and transcosmos

Resona Bank and transcomos will further leverage this collaborative scheme in online advertising and call centers, as well as the corporate website for successful digital initiatives even more.

Resona Bank (President: Kazuhiro Higashi) and transcosmos inc. hereby announce that the two companies will apply process mining*1 to Resona Bank's corporate website from April, 2020, with the aim of offering a more customer friendly website experience than ever before.

*1 Process mining is an analytics methodology designed to automatically visualize business processes and identify problems by analyzing a vast amount of event logs.

Two companies will offer an easy-to-navigate, easy-to-search website for Resona Bank customers
With the power of process mining techniques that automatically visualize website access logs*2, the two companies will identify web pages that are not customer-friendly and then upgrade the pages at speed (the process has been tested and proven to be successful). With this process in place, Resona Bank, in collaboration with transcosmos will deliver easy-to-use corporate web pages for Resona Bank customers.

*2 Website access logs used for process mining are Google Analytics data which do not contain any personal information.
https://www.resonabank.co.jp/util/sitepolicy.html#ga

Resona Bank and transcosmos collaborative scheme
Resona Bank and transcosmos have been collaborating in building Resona Bank's corporate website and have a collaborative office. There, the collaborative team engages in multiple active discussions and executes end-to-end processes that range from content planning to page upgrades with the aim of offering Resona Bank customers a new service experience via the website.
Going forward, two companies will further leverage this collaborative scheme to collaborate in online advertising, call centers and more, in addition to creating the Resona Bank corporate website. Ultimately, the companies seek to deliver successful digital initiatives more than ever before.

【Corporate overview】
Company name: Resona Bank Limited.
Headquarters:    2-2-1, Bingomachi, Chuo-ku, Osaka city, Osaka 540-8608
Representative: President and Representative Director Kazuhiro Higashi
Website: https://www.resona-gr.co.jp/holdings/english/index.html

Company name: transcosmos inc.
Headquarters: 3-25-18, Shibuya, Shibuya-ku, Tokyo 150-8530
Representative: President & COO Masataka Okuda
Website: https://www.trans-cosmos.co.jp/english/

Media Contact
Corporate Communications Division, Resona Holdings Inc.
(Tokyo Head Office) +81-3-6704-1630 (Osaka Head Office) +81-6-6264-5685

Public Relations & Advertising Department, transcosmos inc.
Tel: +81-3-4363-0123 Email: pressroom@trans-cosmos.co.jp

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