Resonate’s New COVID-19 Index Reveals Dramatic Month-Over-Month Attitude and Behavioral Shifts Among U.S. Consumers

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Second Wave of Massive Consumer Survey via Resonate’s Intelligence Platform Provides an Insightful Look at How Behaviors and Priorities Have Evolved Over the Last 30 Days

Resonate, the leading provider of A.I.-driven customer data and intelligence, today unveiled the second wave of its landmark COVID-19 consumer survey, providing a first look at the rapidly evolving attitudes and behaviors of U.S. consumers amid the ongoing COVID-19 outbreak. Among the findings, this latest survey wave of more than 5,000 American consumers revealed that people are beginning to adjust their expectations and buying behaviors in anticipation of a prolonged impact of the ongoing pandemic.

“The first wave of our COVID-19 research provided insight into the early reactions of U.S. consumers in the face of the new pandemic. This second wave provides a vital look at how consumer attitudes are evolving as people prepare for its prolonged effects on how they live and work,” said Bryan Gernert, Chief Executive Officer of Resonate. “At Resonate, we’re committed to helping organizations keep their fingers on the pulse of the changing consumer psyche. Our ability to continuously update this research and connect it to our customers’ ecosystems will prove absolutely foundational to companies as they continue to adapt to the shifting marketplace.”

Sample insights from the wide-reaching survey include the following:

  • Nearly a quarter of consumers don’t expect they’ll dine in at restaurants until 2021. Less than a third of consumers expect to dine in at restaurants this summer or earlier.
  • Consumers are similarly pessimistic about travel for leisure purposes, with 48% saying they don’t expect these activities to return to normal until 2021 or later.
  • On the political front, consumer opinions about President Trump have worsened over the past month, with 37% of consumers saying their opinion of him is “much worse” now (compared to 29% just a month ago). Meanwhile, consumer support for social safety nets and proposed programs like Medicare for All continues to grow.

Resonate’s unprecedented COVID-19 research is being made available, free of charge, to help organizations thrive during this challenging economic time. For Resonate Ignite Platform customers, the data and insights are fully connected to the Resonate National Consumer Study. Customers are able to easily enrich their first-party data with this deep COVID-19 data set and conduct further custom research and surveys to uncover nuances relative to their brand, product or solution. Learn more about Resonate’s COVID-19 research and download the latest findings here (https://bit.ly/2SGAGRE).

About Resonate
Resonate is a pioneer in A.I.-driven consumer data and intelligence, delivering deep understanding, dynamic insights, cross-channel engagement and analysis in a single, simple-to-use SaaS platform. Resonate has deep consumer insights and contextually relevant data across more than 13,000 attributes, including values, motivations and other psychographics, describing more than 200 million U.S. consumers. Hundreds of companies have used Resonate to reveal and engage “The Human Element,” a 360-degree understanding of the individuals in their target audience that extends beyond traditional demographics, psychographics and behavioral data to uncover why consumers choose, buy or support certain brands, products or causes. Empowered with unparalleled insights, leading brands, agencies and organizations use Resonate to identify, engage and analyze these audiences, driving growth and increasing customer lifetime value.

Headquartered in Reston, Virginia, Resonate is privately held and backed by Argentum Capital Partners, Revolution Growth, Greycroft Partners and iNovia Capital. For more information, please visit http://www.resonate.com.

Media Contact:
Kyle Kuhnel
Broadsheet Communications (For Resonate)
kyle@broadsheetcomms.com

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Kyle Kuhnel