Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Retail Aware Closes Oversubscribed Venture Fund Led by Cleveland Avenue's CAST US Fund

Retail Aware announces expansion plans thanks to a latest round of capital investment, bringing total funding to over $4MM to date. The round was anchored by the Cleveland Avenue State Treasurer's Urban Success Fund 'CAST US Fund', a $70M initiative focused on bridging the capital and resource gap impacting Black, Latinx and women entrepreneurs in Chicago's South and West side neighborhoods. Participation also included major investor First Mile, and roster of Chicago firms: Bridge Investments, Lofty Ventures, Relish Works, Company First, in addition to a previous investment led by Newstack Ventures.


News provided by

Retail Aware

Dec 08, 2021, 20:00 ET

Share this article

Share toX

Share this article

Share toX

Retail Aware Closes Venture Round led by Cleveland Avenue's CAST US Fund
Retail Aware Closes Venture Round led by Cleveland Avenue's CAST US Fund

CHICAGO, Dec. 8, 2021 /PRNewswire-PRWeb/ -- https://www.retailaware.com/retail-growth-guide/retail-aware-venture-round-q42021

Retail Aware announces expansion plans thanks to a latest round of capital investment, bringing total funding to over $4MM to date. The round was anchored by the Cleveland Avenue State Treasurer's Urban Success Fund 'CAST US Fund', a $70M initiative focused on bridging the capital and resource gap impacting Black, Latinx and women entrepreneurs in Chicago's South and West side neighborhoods. Participation also included major investor First Mile, and roster of Chicago firms: Bridge Investments, Lofty Ventures, Relish Works, Company First, in addition to a previous investment led by Newstack Ventures.

“The pandemic revealed so many nuances to the in-store experience, and we’re seeing results translating those insights for our customers,” says Keith Fix, CEO and Co-Founder of Retail Aware. “Physical retail is not dead - not by a long shot - and we’re bringing the tech necessary for its glow-up.”

Post this

"Retail Aware's partnerships with industry-leading brands and national retailers are a strong indication of the company's ability to drive significant growth in 2022 and beyond. We are excited to have them become part of our CAST US portfolio." said Andrea Zopp, Managing Partner, CAST US Fund.

Retail Aware provides retail brands with better measurement of in-store marketing tactics through access to real-time data and insights. Using sense technology and an award-winning AI engine, Retail Aware allows marketers to take action faster and to accelerate return on their investment.

By focusing on shelf-level and display data, Retail Aware is disrupting an industry nearly left behind by the tech evolution. The solution has been implemented in thousands of locations worldwide with rapid expansion led by leading global brands and retailers.

"'Omnichannel' has become a ubiquitous marketing strategy, but how do brand teams measure it if they're missing in-store impressions, display compliance numbers, or lift data? The pandemic revealed so many nuances to the in-store experience, and we're seeing results translating those insights for our customers," says Keith Fix, CEO and Co-Founder of Retail Aware. "Physical retail is not dead - not by a long shot - and we're bringing the tech necessary for its glow-up."

The latest round of funding will enable Retail Aware to scale both sales and operations to keep up with outsized client demand. While the team remains distributed, Retail Aware is expanding its Chicago presence to build upon ties with Chicago based brands, investors, and local based team.

ABOUT RETAIL AWARE: Retail Aware powers access, action, and acceleration in retail environments with real-time data and insights. With customers from multiple industries (Adult Beverage, Apparel, Appliance, Beverage, and Electronics) on four continents, Retail Aware is setting a new standard for in-store measurement of shopper behavior. The company has been featured in Forbes, The Wall Street Journal, TODAY, Consumer Reports and more. For more information about our work, visit our website at https://retailaware.com/retailaware.com.

ABOUT CLEVELAND AVENUE, LLC
Founded by Don Thompson, the former President and CEO of McDonald's Corporation, Cleveland Avenue is a venture capital firm that invests in companies that positively disrupt large and growing markets. Learn more about Cleveland Avenue at clevelandavenue.com and follow us on Twitter, LinkedIn, and Instagram.

-

Press Contact:
[email protected]
866.212.1258

Media Contact

Retail Aware Media Team, Retail Aware, 1 8662121258, [email protected]

SOURCE Retail Aware

Modal title

Retail Aware announces expansion plans thanks to a latest round of capital investment, bringing total funding to over $4MM to date.
View PDF
Retail Aware announces expansion plans thanks to a latest round of capital investment, bringing total funding to over $4MM to date.
Retail Aware announces expansion plans thanks to a latest round of capital investment, bringing total funding to over $4MM to date.

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.