Retail Branding Agency Theory House Names Parsons Vice President, Design

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Former PepsiCo Design Director to spearhead NYC expansion.

Theory House, the leading retail branding agency, announces the appointment of David Parsons as Vice President, Design. Parsons will report directly to Theory House President Jim Cusson and Managing Partner Jared Meisel, and work across all of the agency’s domestic and international clients, including PepsiCo, Delta Faucet, Google, GUNK, and Lindy’s Homemade Italian Ice. In his role, Parsons will establish a second location for the Charlotte-based agency in the NYC area and lead Theory House’s award-winning design and innovation team.

Parsons arrives from PepsiCo, where he was the Design Director, Global Foods Group at PepsiCo’s Design and Innovation Center. In this role he led brand development and market activation across PepsiCo’s global snacks and beverage brands. Before that, he spent eight years at Landor Associates in New York and Cincinnati where his responsibilities included brand development and packaging for clients including Diageo, Kraft and P&G. He began his career at Fossil as a brand designer for its award winning in-house art department.

“David has contributed on a global scale to the success of a some of the world’s most iconic brands,” said Theory House’s Cusson. “His knowledge of brand, packaging and experiential marketing helps broaden our agency’s capabilities in brand development, packaging and retail activation.”

About Theory House
Theory House is the leading retail branding agency focused on helping marketers imagine what’s next at retail using a specialized suite of services, including insights development, strategy, brand development and retail activation. Headquartered in Charlotte, its clients include PepsiCo, Delta Faucet, Google, GUNK, and Lindy’s Homemade Italian Ice, among others. More information about Theory House and its expertise in retail branding can be found at

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Jim Cusson
Theory House
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since: 11/2012
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