Return Path Introduces New Features and Data Enhancements to Exclusive Platform for Email Service Providers

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The Return Path Partner Platform allows email service providers to proactively monitor deliverability issues across their entire customer base.

Leading email solutions provider Return Path today announced new features to enhance its groundbreaking solution exclusively for email service providers (ESPs). First introduced in March 2018, the Return Path Partner Platform is the first and only deliverability platform designed to give ESPs the ability to proactively monitor and diagnose deliverability issues across their full client ecosystem.

For an ESP, managing email deliverability for hundreds—or even thousands—of diverse clients can be a challenge. Return Path’s Partner Platform combines all the monitoring and diagnostic information they need in one place, reducing the time and effort required to identify client deliverability problems. The Partner Platform now includes several new features and data enhancements to improve efficiency and visibility.

Customized alerting

  • Blocklist and pristine trap email alerts. Sends customizable email alerts in near real time when a client lands on a blocklist or hits a pristine trap.
  • Blocklist in-product notifications. Delivers an actionable, in-product notification when a client hits a blocklist on an IP address or sending domain.

Engagement visibility

  • Mailbox engagement scores. Gives further insight into inbox placement trends related to subscriber engagement.
  • Engagement metrics. Provides at-a-glance inbox placement rates, read rates, and deleted without reading rates for a specific IP address, domain, or brand.

Actionable data

  • Real time Reputation Network data. Delivers trap and blocklist data in near real-time so ESPs can proactively work with their clients on deliverability issues.
  • Enhanced ThreatWave details. ThreatWave data is now integrated directly into the Partner Platform, so ESPs can easily drill down for details on subject lines, IP addresses, and domains that are hitting parked domains.

“The Partner Platform was built with extensive input from our longstanding ESP partners,” said Ken Takahashi, senior vice president at Return Path. “Since its launch in March, we’ve been listening to feedback and working behind the scenes to develop these innovative new features. The Partner Platform has truly become a one-stop shop for our partners to monitor their clients’ email deliverability.”

Leveraging Return Path’s unique data assets, the Partner Platform gives ESPs the insight they need to easily identify what’s important, surface deliverability issues with individual clients, and holistically monitor deliverability for their entire client base.

“The Partner Platform has helped us be able to quickly monitor inbox placement rates at the top ISPs across all of our clients via subscriber data,” said Scot Berggren, deliverability and compliance manager for Alterian US. “With the addition of the reputation factors, list management indicators, and read rate percentage, we’re able to work with our partners and clients on not only improving deliverability but also response rates.”

The Partner Platform is now available to ESPs. To learn more about becoming a Return Path partner or the Partner Platform, call 866.362.4577 or complete this form.

About Return Path
Return Path analyzes the world’s largest collection of email data to show businesses how to stay connected to their audiences and strengthen their customer engagement. We help mailbox providers around the world deliver great user experiences and build trust in email by ensuring that wanted messages reach the inbox while spam doesn’t. To find out more about Return Path solutions, visit us at http://returnpath.com or request a demo.

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Ned Tadic
Finn Partners
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