VISIT Local Free helps marketers make the most of ad dollars at a time when media buying is being used to inform audiences about re-openings, new customer safety measures, and how brands are helping people during the coronavirus outbreak.
RALEIGH, N.C. (PRWEB) May 19, 2020
Reveal Mobile has launched a new free version of VISIT Local, the software agencies and brands use to solve for foot traffic analytics, audiences and attribution.
VISIT Local Free enables marketers and advertisers to understand visitor trends for stores, brands, chains and retailers they care about. The tool also provides marketers with free location-based audiences that can be used in digital ad campaigns.
VISIT Local Free does not require an email address. Anyone can search thousands of chains across the U.S. and get useful, authoritative foot traffic insights to those locations.
As businesses begin to reopen in phases and consumers begin to visit stores in greater numbers, it’s critical that advertisers have the insights they need to optimize ad spend and the audiences they need to reach. According to the IAB, national and local geotargeting tactics have seen a marked increase in ad spend through April as marketers look to maximize paid media investments.
“VISIT Local Free helps marketers make the most of ad dollars at a time when media buying is being used to inform audiences about re-openings, new customer safety measures, and how brands are helping people during the coronavirus outbreak,” said Andy Schrader, chief product officer at Reveal Mobile.
Marketers use VISIT Local Free to understand:
- How foot traffic to a location has changed over the last month
- How many visitors live and work within five miles of a location
- How many people visit a location more than once
- What competitive locations customers visit
- Other locations customers visit
In addition to insights into U.S. chains, marketers can create two custom advertisers for any location and download the visitors to those locations to use for targeting in digital campaigns.
The downloadable location-based audiences are privacy-compliant and ready to be used as a custom audience on Facebook or any other social media platform. The audiences can also be used in any demand side platforms to run highly targeted ads.
The Reveal mobile team invites you to try VISIT Local Free now.
About Reveal Mobile
Reveal Mobile is a leader in location-based analytics, audiences, and attribution. Creator of VISIT Local, VISIT Match and VISIT Data, the company’s products help marketing agencies, brands and retailers of any size leverage location data to understand & reach the right audiences. Reveal Mobile is CCPA compliant and a member of the Network Advertising Initiative, which conducts an annual privacy certification. The company is based in Raleigh, NC. For more information, visit https://revealmobile.com.