RevTrax Boosts PromoTech Security with a Key New Patent

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RevTrax enhances IP portfolio with patented technology ensuring a coupon, ticket, or any promotion can only be redeemed once.

RevTrax, the leading PromoTech platform provider, announced a new patent boosting their technology’s ability to secure offers of all kinds. The patent (Patent No.: 10,002,477 B2), specifically enables RevTrax to generate and subsequently validate single-use offers in any format that deactivates upon redemption. This patent marks the 6th in a portfolio of security patents regarding single-use offers.

The unique ID tied to those offers eliminates fraud or misuse whether it’s a physical piece of paper or a digital pass. Unlike any other PromoTech security solution,RevTrax prevents fraud at both the distribution and redemption level across both digital and physical channels for client campaigns.

Over more than ten years, RevTrax has served nearly a billion smart, personalized offers that connect customer engagement to any purchase. This insight builds valuable first party data for customers. RevTrax’s devotion to security and fraud prevention in these personalized campaigns has saved millions of dollars for brands. RevTrax handles offer security in the following ways:

  • User-level security
  • Device security
  • Access Point Security
  • Global over-redeemer blocking
  • Predictive Fraud Alerts

“The most important way we can make smarter promotions easier for our clients is to focus on security,” explains Seth Sarelson, COO of RevTrax. “This new patent only further cements that our focus on preventing over-redemption and fraud at both the distribution and redemption level for our clients is what makes personalized offers possible. By giving our clients peace of mind, they can get back to what they do best - Marketing.”

About RevTrax®
RevTrax makes smarter promotions easy. Our platform connects across all digital and promotional vehicles, providing personalized offers and online-to-offline tracking for 350+ brand partners. RevTrax provides intelligent solutions for marketers across all devices, across paid and owned media, delivering secure personalized offers, connecting behaviors to any purchase, online or offline. Founded in 2008, RevTrax is rated as one of Crain’s ‘Top 100 Best places to work in New York City.

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Stephanie Hadley
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