Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

RH Blake Unveils First-of-Its-Kind Research on Thought Leadership Trends in the B2B Manufacturing Ecosystem


News provided by

RH Blake

Jan 14, 2025, 13:00 ET

Share this article

Share toX

Share this article

Share toX

The report identifies eight key pillars for effective thought leadership content:
The report identifies eight key pillars for effective thought leadership content:

Comprehensive study fills a critical knowledge gap, establishes new benchmarks, and delivers actionable marketing insights for manufacturers with long sales cycles

CLEVELAND, Jan. 14, 2025 /PRNewswire-PRWeb/ -- RH Blake, a leading manufacturing-specialized marketing agency, today released Thought Leadership Marketing Trends in Manufacturing 2025. This is the first study to exclusively analyze the role of thought leadership in shaping buyer behavior of long-sales-cycle offerings in the B2B manufacturing sector, delivering insights that have never been systematically studied or documented before.

The report is based on a broad survey of decision-makers across the B2B manufacturing sector, making it the most comprehensive dataset on this topic to date. Key findings reveal:

"This report highlights the untapped potential of thought leadership in transforming how manufacturers connect with their audiences, establish authority, and accelerate business growth."

Post this
  • 90% indicate they are more likely to consider buying from an organization that produces thought leadership content
  • 88% said they would be more receptive to sales outreach from an organization that produces thought leadership content
  • 39% spend more than 6 hours a week reviewing thought leadership content
  • 87% said that thought leadership content led them to research a product
  • 83% said that thought leadership content helped them realize that there are other suppliers who are smarter, more informed, and more visionary than their current supplier
  • 93% said that the best thought leadership is based on real-world experiences, case studies and examples
  • 88% of C-Suites indicate they often or always share thought leadership content with their colleagues or network

"There are many marketing activities that companies in the B2B manufacturing ecosystem traditionally rely on, such as advertising, trade shows, and sales enablement, but our report reveals that high-quality thought leadership is an extremely effective approach in demonstrating value to customers," says Daniel Konstantinovsky, Strategic Director, at RH Blake. "This report highlights the untapped potential of thought leadership in transforming how manufacturers connect with their audiences, establish authority, and accelerate business growth."

While thought leadership has been studied in other sectors, this report is the first to explore its role with a dedicated focus on B2B manufacturing—a sector with unique buying behaviors and decision-making processes. The report delivers novel insights for an evolving industry, essentially providing a roadmap for organizations in the manufacturing ecosystem. "This report is the result of decades of industry expertise combined with original research," adds Konstantinovsky. "Among its findings, it reveals that nearly 40% of respondents dedicate over 6 hours per week to engaging with thought leadership content. Among C-level executives, this commitment is even greater, with more than 66% spending over 6 hours weekly consuming such material—an empirical fact that signals a shift in how trust and authority are built in the sector."

The report also identifies eight key pillars for effective thought leadership content:

  • References strong research data: Buyers prefer data-driven insights and are skeptical towards unsubstantiated claims
  • Based on real-world experience: Theoretical concepts alone are not sufficient. They must be connected to real-world applications
  • Communicated by recognized industry experts: Insights from recognized experts in the field carry more weight and are more likely to be influential
  • Addresses industry challenges: Buyers desire solutions-oriented thinking that addresses real-world problems and drives positive change
  • Communicated in an unbiased fashion: Buyers in the B2b manufacturing ecosystem prefer insights that are not influenced by personal agendas or biases, and that present information in a balanced and fair manner
  • Communicated with a decisive viewpoint: Buyers look for thought leadership that is presented with clarity, confidence, and conviction.
  • Offers original perspectives or insights: Customers look for vendors to deliver innovative thinking that challenges conventional wisdom and sparks new ideas
  • Incites thinking that transcends conventional wisdom: Buyers want insights that provoke critical thinking and encourage a re-evaluation of existing beliefs and practices

Methodology:

The study surveyed 300 manufacturing decision-makers from Canada, Germany, the United Kingdom and the United States. Conducted in English, the study focused on manufacturers with offerings that involve sales cycles of three months or longer.

Access the full report:

The Thought Leadership Marketing Trends in Manufacturing 2025 report is now available for download. Visit [link] to access the report and discover how thought leadership helps your business stand out in a crowded market.

Media Contact
Daniel Konstantinovsky, RH Blake, 1 2165952400, [email protected], www.rhblake.com

SOURCE RH Blake

Modal title

RHBlake, leading manufacturing-specialized marketing agency.
RHBlake, leading manufacturing-specialized marketing agency.
RHBlake, leading manufacturing-specialized marketing agency.

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.