Richie Bello Helps End Extended Car Warranty Monkey Business

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Richie Bello, President of RBBP Marketing, Ltd. announced its joint venture with Synergy3Corp launching an automotive warranty program for used car drivers. WaranTchimp is the brainchild of Synergy3’s CEO, Jeanne Fontana, who began development in 2018, but dismissed the idea after the concept was developed, due to a lack of support. Bello has worked with Fontana on several projects in brand development and support in marketing for his various initiatives and encouraged her to resume the idea and helped Fontana build a team

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Consumers will never overpay for an automobile warranty again.

The pre-owned market maintains its overall impact on the automotive industry. Edmunds reported 40.2 million used vehicles were purchased in 2019 versus 17 million new in the United States. The depreciation factor on a three year old car could be over 50%, making the used car market the strongest segment. At the three year/36,000 mile mark many manufacturer warranties end and many used car dealers do not provide warranties, which could be the most important consideration when buying a pre-owned vehicle. The typical example of an unexpected repair that could cost thousands of dollars is the transmission. The average transmission lasts about 7 years, so the warranty that could cost a little extra each month, pays for itself with claiming one major repair.

WarranTchimp.com invites consumers to get online and calculate their own extended coverage plan with its selected provider. The website features a chimp that helps the consumer log on, plug in their vehicle’s vin number and a couple of items of information and the recommended plan comes up for consideration. Consumers can choose what coverage they want, how long they want it for and what they want as a deductible. Then the consumer can make interest free payments over half the term of the warranty. “The point of the program is to share the ease of getting a warranty with us and that the coverage is solid while the cost is far less,” stated Fontana. “We simply provide a portal site to what we believe to be the best the consumer can buy and make a much smaller fee than what is customary for that service. The consumer is buying directly from the provider.” The WarranTchimp price guarantee promises consumers that if they can find the same coverage for the same model, mileage and options for less, the portal site will refund the difference plus a $100 bonus. “It’s easy because we only put on a reasonable fee as the portal to the provider. That will hopefully make the consumers spread the word that they can have some control on the preparedness and ability to keep their car in good working order for hundreds of thousands of miles. Consumers will never overpay for an automobile warranty again,” said Bello. WarranTchimp has a plan for most cars with mileage as high as 175,000 getting approved for a program.

Bello, whose thirty five years in the industry was exclusively focused on the dealer and the individual sales representative’s method of selling, recently started a consumer site called ShopSmartAutos.com, where over 6 million vehicles are pulled together into one site. Consumers spend 85% of their time during their purchasing journey online doing their research. Today, dealers are moving into selling online and finding finance solutions online. ShopSmartAutos.com will be able to assist the consumer from shopping, to financing and WarranT chimp will promote the warranty that the consumer can purchase directly. The used car warranty site promises that plugging in your own warranty plan is as simple as booking an airline or hotel and extremely cost effective, because the consumer is buying directly from the provider without the cost of middlemen. The group also has dealer programs that can be sold to consumers at far less than usual and customary while providing a solid fee for the dealer. The ease of the automated back-end of the programs will keep the process simple for consumers and dealers to offer their consumers a more customized and cost effective solution.

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Richie Bello

Jeanne Fontana
@richiebello007
since: 03/2014
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