RideYellow and LISNR® Team Up to Deliver First Transportation App That Connects Drivers and Riders Ultrasonically

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First use of ultrasonic data transmission in a transportation app, powered by LISNR

LISNR and RideYellow

"Now with LISNR, the user simply opens the app and is automatically connected to the ride. This creates a truly frictionless experience for our users and give us an important competitive edge in the market” Shan Gupta, Director of Strategy for RideYellow

LISNR, the world’s most advanced ultrasonic data platform; and RideYellow, one of the leading taxi apps in the US with over 2700 cabs across California and Florida, have announced today an integration whereby RideYellow riders and drivers will be able to connect seamlessly via LISNR’s ultrasonic data transmission technology. All taxis on the RideYellow app will utilize the technology.

In today’s competitive ride-hailing environment, it’s imperative for taxi companies to create frictionless customer experiences. One of taxis unique advantages over Transportation Network Companies (TNCs), such as Uber and Lyft, is their ability to accept business from street hails and taxi stand walk-ups. Through this new partnership, RideYellow users will now be able to hop into a cab at an airport or a hotel, for example, open the RideYellow app on their phone, and with the help of LISNR’s ultrasonic data transmission, automatically connect their app to the taxi vehicle that they are in.

After this connection is made, users will be able to utilize RideYellow’s features. This includes paying their driver automatically with a stored credit card in the app as well as entering their destination, which will instantly update the driver’s app with turn-by-turn navigation. In the coming months, RideYellow users will also be able to receive an upfront price for their trip while enroute to their destination.

“There are a multitude of scenarios, such as at airports, hotels, and venues, where riders hop into one of our cabs, and then want to utilize various apps features but cannot do so because they didn’t book their ride with the app,” said Shan Gupta, Director of Strategy for RideYellow. “But now with LISNR, the user simply opens the app and is automatically connected to the ride. This creates a truly frictionless experience for our users and give us an important competitive edge in the market”.

Using LISNR’s proprietary tones, the RideYellow app sends the vehicle number to the passenger’s app, ensuring a correct pairing for the trip. The RideYellow app is built upon NTS (National Taxi Services), an all-in-one taxi dispatch and cashiering platform. NTS was responsible for completing the LISNR integration for RideYellow.

“Innovation has been shaping and changing the taxi and ridesharing industry dramatically over the last few years,” said Eric Allen, CEO of LISNR. “We’re incredibly excited to work with RideYellow as they work to use technology to improve the customer experience.”

About RideYellow
RideYellow is an on-demand taxi service that allows customers to request a taxi through an Android or iPhone app. Once a taxi is requested, riders can track the location of the taxi and its expected arrival time. Riders also have the option to tip in the app and rate the driver. RideYellow’s coverage area includes Southern California cities (Los Angeles, Orange County, and San Diego) and a number of cities in Florida (Fort Lauderdale, Tampa, and Tallahassee).

About LISNR
LISNR powers transactions and connects the online to offline customer journey globally with the most advanced Ultrasonic Data Platform. Originally developed as a device independent method of communicating short messages to consumers, the software solution inserts, then extracts data using inaudible tones through standard speakers and microphones. Today, companies like Jaguar Land Rover, Ticketmaster, Visa and more use this solution to create frictionless applications for consumers around the world. Founded in 2012, LISNR is headquartered in Oakland CA with an office in Cincinnati, OH. Major investors include Intel, Jump Capital, Mercury Fund, R/GA, and Synchrony Financial. To learn more about the LISNR technology visit: http://lisnr.com or email info@lisnr.com.

Contacts
LISNR
Angelica Valentine
angelica@lisnr.com

RideYellow
Shan Gupta
818.270.1425
shan@rideyellow.com

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angelica valentine
lisnr
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