Annual Awards Program Recognizes Top Companies, Services and Products Within the Global Pet Industry
LOS ANGELES , Sept. 15, 2022 /PRNewswire-PRWeb/ -- The 2022 Pet Independent Innovation Awards, an independent recognition platform highlighting the most innovative companies, services, and products in the highly competitive Pet care industry, today announced that RIFRUF, the brand that creates modern sneakers for hype dogs, has received the "Accessory Product Of The Year" award.
RIFRUF Dog Sneakers are made using the same materials and manufacturing methods as name-brand human sneakers. They are also vet-endorsed for safety. RIFRUF's primary products are the Caesar 1 and Caesar 1S dog shoe models, which come in a variety of colors and holistically fits the smallest to largest of dog breeds. All shoes consist of a durable RUFKNIT mesh upper that provides maximum breathability and protection.
Other components include: a natural 100% rubber midsole and outsole to protect paws from rough surfaces, as well as a hook and loop strap closure that is adjustable to ensure appropriate tightness for all dog's wrists. Additionally, a padded-collar lining optimizes lock-down fit for longer, uninterrupted walks. Lastly, a padded insole ensures additional comfort. In addition, their products are made using 100% vegan, animal cruelty-free materials. The shoes are tested for their safety and quality with RIFRUF's Veterinarian Endorser, Dr. Andy Chiang, DVM.
The shoes are sold in sets of four and are packaged in high-quality shoe boxes. RIFRUF also offers split sizing for customers to accommodate dogs with larger front paws than hind paws - meaning customers receive two shoes in a larger size and two shoes in a smaller size.
"We are thrilled to be among the winners' circle of the Pet Innovation awards. Our story starts with both Jeremy Yoon and myself. After walking over pieces of broken glass and making a costly trip to the vet for a resulting paw injury to my French Bulldog, Caesar, I realized that there needed to be some kind of a solution for protecting paws," said Peter Liu, co-Founder, RIFRUF. "I couldn't find a single set of dog shoes that met the expectations for design, quality, and functionality that I had for my own footwear. So I reached out to Jeremy, a footwear designer who had worked with brands like Timberland, to design and build a better dog shoe. Our mission is to enable your dog to look their best and live to their fullest, every step of the way."
After nearly two years of drawing, designing, and testing several prototype shoe models with Caesar, RIFRUF launched its first dog sneaker model in January 2021.
The mission of the annual Pet Innovation Awards Program is to honor innovation and recognize the excellence, hard work and success in a range of Pet Care industry categories, including Apparel, Grooming & Cleaning, Food & Treats, Health, Housing, Toys, Training, Retailers & Services and more. The 2022 Pet Innovation Awards attracted more than 2,000 nominations from around the world.
"Dogs use their paws for a whole host of activities including eating, playing, and chasing - let alone just walking. It's important to be aware of the various situations that can pose harm or discomfort to their sensitive paws. Though a dogs' paws can withstand a lot, every walk poses a potential injury from walking over man-made elements such as salted ice, burning asphalt, and broken glass. The proper shoe with the right quality and fit are distinctive factors where many dog shoe brands fall short," said Travis Grant, Managing Director, Independent Innovation Awards. "RIFRUF is the only real dog sneaker. The brand is revolutionizing the dog shoe industry and changing the way dog parents think about the utility and design of dog shoes. We're so excited to award them with 'Accessory Product of the year.'"
RIFRUF's dog shoes stand out from the pack. As seen in Forbes, Buzzfeed, Rover, Hypebeast, Design Milk, Design Boom Gizmodo, Yahoo Japan, and more. RIFRUF's products can be found in premium pet boutiques internationally and the brand has nearly 40,000 followers on Instagram, and over 300,000 views on TikTok.
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About The Pet Innovation Awards
Part of Independent Innovation Awards organization, a global market intelligence and recognition program within the most competitive consumer categories, The Pet Innovation Awards honors the most outstanding and innovative companies, services, and products within the rapidly expanding pet care industry. The Pet Innovation Awards provides public recognition for achievements of pet care industry companies and products including Apparel, Grooming & Cleaning, Food & Treats, Health, Retailers & Services and more. For more information visit: https://petinnovationawards.com.
About RIFRUF
We're RIFRUF: The Only Real Dog Sneaker. Established in 2021 in Queens, New York, we create thoughtful and design-driven dog shoes and dog products. We exist to elevate the ways our dogs live: with products that act as functional and design-driven mediums, whether they're for daily walks or the runway. The RIFRUF® experience is an invitation and connection to what we value as a brand and family: modern design, sneaker culture, a dose of nostalgia, and most importantly, dogs.
Media Contact
Travis Grant, Pet Innovation Awards, 949.667.4475, [email protected]
Peter Liu, RIFRUF, 646-250-5800, [email protected]
SOURCE Pet Innovation Awards
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