The viral mango snack brand is bringing the ultimate nostalgic fall dessert to its bold, chewy, sweet-coated bites, as the brand enters into major retail partnerships with Wegmans and Lowes Foods
CHARLOTTE, N.C., Sept. 1, 2026 /PRNewswire-PRWeb/ -- Pumpkin spice has had a good run, but this September, Chici Mama (chicimama.com), the chewy mango snack that's turning heads, selling out on TikTok, and disrupting the sleepy dried fruit category, is crowning a new fall flavor icon: Apple Pie à la Mode.
Known for its chewy dried mango bites finished with bold, sweet coatings, Chici Mama is putting its own spin on one of fall's most beloved desserts. Apple pie is emerging as the new "it" flavor of the season, with Google Search interest up 60% from the same period last year. The limited-edition batch from Chici Mama layers flavors of sweet baked apple, warm cinnamon, flaky pie crust, and creamy vanilla ice cream for a nostalgic, craveable take on the classic fall favorite.
The newest flavor arrives alongside a major retail expansion for the brand, which exploded on TikTok and Amazon, and reached more than 400 convenience stores nationwide just months after launching. Chici Mama is currently rolling out in all Wegmans stores and 82 Lowe's Foods locations, bringing its playful take on dried fruit to even more shoppers.
"Pumpkin spice has had fall in a chokehold long enough. We wanted to do something that still felt nostalgic and very fall, but wasn't the same flavor we see year after year. Apple Pie à la Mode felt perfect for Chici Mama. It's familiar, but a little unexpected, and it gave us a lot to have fun with creatively," said Elizabeth Rice, Head of Brand Strategy at Chici Mama. "As we grow into retailers like Wegmans and Lowes Foods, it's really important that we keep doing things that feel like us. Getting bigger shouldn't mean getting more conventional."
Chici Mama starts with 100% real mango, hand-selected at peak ripeness, then gives each chewy bite a bold, sweet finish for an unexpectedly indulgent take on dried fruit. The result is a snack that's vibrant and seriously craveable. Chici Mama is gluten-free and made without artificial dyes.
Apple Pie à la Mode, now available on the brand's website, Amazon, and TikTok Shop, joins Chici Mama's growing flavor lineup for a limited time this fall. For more information and to shop, visit www.chicimama.com.
About Chici Mama
Chici Mama is a bold, chewy mango snack brand built on real fruit and real flavor. The opposite of ordinary, every Chici Mama SKU has its own personality, its own energy, and its own reason to keep coming back for more.
Made with 100% real mango and crafted to be gluten-free, Chici Mama delivers a feel-good treat that doesn't ask you to compromise on flavor. Based in Charlotte, N.C., available in more than 400 convenience stores nationwide, and distributed through KeHE nationally, which now includes Wegmans stores and Lowes Foods. Chici Mama is on a mission to prove that snacking can be bold, vibrant, and a whole lot of fun. Learn more at www.chicimama.com.
Media Contact
Maven PR, Chici Mama, 1 858-208-3458, [email protected], https://www.chicimama.com/
SOURCE Chici Mama
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