CHAPEL HILL, N.C. (PRWEB) November 14, 2022
Rivers Agency, a full-service brand, digital and advertising agency, has won four MarCom Awards for its creative work in the 2022 international competition. Platinum Award honors were given to Rivers’ First Bank Project Launch campaign and Hub RTP branding. The Salesforce Configure-A-Character project and The Wharf Marina branding also earned Gold Award honors for the Rivers Agency.
“I’m thrilled to have Rivers work recognized again this year by the MarCom Awards, and proud of the daily efforts of our team,” said Rivers Agency founder and CEO Lauren Rivers. “This recognition shows that we are developing and driving significant value for the brands we work with.”
The MarCom Awards recognize outstanding achievement by creative professionals involved in the conception, production, execution and delivery of marketing and communication materials. MarCom is one of the oldest and most revered creative communications competitions in the world.
Project Launch is an initiative by First Bank that supports local communities with innovative ideas to improve education. The Platinum Award-winning campaign by Rivers Agency involved the design and development of the Project Launch website and related promotional materials. Project Launch is anticipated to award $500,000 in grants this year.
Hub RTP, whose branding and promotional materials earned the Platinum Award, is a land development project in Research Triangle Park, N.C., designed to attract new, innovative businesses to the area. The Rivers Agency design team crafted the Hub RTP brand guide to reflect the academic heritage of the region as well as the exciting promise Hub RTP holds. Developers at Rivers built the Hub RTP website with a lively, interactive user experience.
Rivers Agency developed the Gold Award-winning Configure-A-Character experience for Salesforce’s 2022 Dreamforce conference. Through an interactive digital tool that Rivers created, conference attendees outfitted a customized Astro character, one of the company’s digital learning “guides,” and then received a plushie of their creation. The experience also served as a tutorial highlighting the customer journey for Salesforce Sales Cloud and Service Cloud.
The Wharf Marina is a waterfront destination in Washington, D.C. that prides itself on being the leading marina in the Mid-Atlantic. Rivers Agency created its Gold Award-winning branding that combined nautical colors and imagery with the regional iconography of the District. To celebrate The Wharf Marina’s place in the riverfront city of Washington, Rivers established the brand messaging and visual style, and designed graphical patterns and print material templates.
About Rivers Agency
Rivers Agency is an advertising, branding, design, digital, social, PR and web development agency with locations in Raleigh and Chapel Hill, North Carolina. Since 1993, our teams have been creating integrated campaigns, innovative marketing solutions and user-friendly web experiences for B2C and B2B clients on both a national and local scale.
We’re proud that our creative and web development work has earned accolades from the Addy Awards, Communicator Awards, MarCom Awards, Davey Awards, W3 Awards, and our agency is recognized as one of the largest advertising agencies by the Triangle Business Journal. Our passion is working with clients and using our creativity to seize opportunities and conquer challenges so we can deliver results and exceed our clients’ expectations.
To see our work or learn more, visit riversagency.com or follow us on Facebook, LinkedIn, YouTube, Twitter and Instagram.
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