Robbins Brothers, The Engagement Ring Experts, Launches Cupid On The Street Campaign

LOS ANGELES, Feb. 11, 2022 /PRNewswire-PRWeb/ -- Robbins Brothers, The Engagement Ring Experts, announced a new social media campaign titled "Cupid on the Street." The goal is to create fun interactions and capture entertaining and shareable social media content about love, Valentine's Day gifts and engagement rings.

Robbins Brothers hired Cupid to approach couples, singles and groups of friends across Los Angeles and ask them questions about love, their relationship and trivia while handing out $100 Robbins Brothers coupons and giving love and engagement ring advice.

"As the engagement ring experts, we wanted to go out into the community and engage with real people to understand how they were planning to show love to their significant other, to family or to themselves this Valentine's Day," said VP of Marketing of Robbins Brothers Kris Land. "Along with the live Cupid on the Street interviews, we're excited to activate a new audience on TikTok with some of the content we filmed and to encourage people to interact with the brand on social media to get their own $100 to spend at their local Robbins Brothers store."

The filming took place over two days in Glendale, Calif., in an iconic outdoor mall as well as Runyon Canyon and Griffith Park. Cupid rode around on a branded "Carat Cart" filled with goodies while randomly approaching couples of all ages, singles, groups of friends, pets and more. Questions asked included plans for Valentine's Day, questions about the interviewees, trivia questions about love, as well as wedding and engagement ring questions. The advice was a bit comedic, some more serious and some just plain fun.

The campaign launches on TikTok and Instagram on Feb. 1 and will continue for two weeks leading up to Valentine's Day. Users will also be able to claim their own $100 digital Robbins Brothers coupon (no minimum spend required) by engaging with the brand on TikTok or Instagram and entering their email in the Cupid Coupon link in bio.

For more information on Robbins Brothers, please visit http://www.RobbinsBrothers.com.

About Robbins Brothers, The Engagement Ring Experts
Headquartered in Azusa, California, Robbins Brothers operates 15 retail jewelry stores in California, Texas, Washington, Arizona, and online, primarily in the bridal segment. With over a 100-year operating history, the company provides extensive product education, exceptional quality and value, and steadfast commitment to its customers. Its focus on bridal jewelry allows Robbins Brothers to deliver an unparalleled selection of styles including an extensive range of exclusive private label and designer collections. For more information, please visit http://www.robbinsbrothers.com.

Media Contact

Melissa DiGianfilippo, Serendipit Consulting, 480.250.4315, [email protected]

SOURCE Robbins Brothers, The Engagement Ring Store