Robbins Brothers, The Engagement Ring Store Gathers Summer Wedding and Anniversary Trends Through Survey

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National engagement ring store finds personalization, some privacy, and travel over presents are trending for couples celebrating marriage proposals, summer weddings and anniversaries

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According to Brides magazine, the most popular time for couples to say “I Do” is during the summer, with wedding season peaking from June to September. In honor of the romantic season and August being Romance Awareness Month, Robbins Brothers, The Engagement Ring Store, conducted an online survey to identify how couples choose to celebrate their summer with love.

Below are a few interesting facts to consider this summer wedding season:
Popping the question is a very special and intimate moment that couples never want to forget. In order to be able to look back and reminisce on the occasion, 57 percent of participants said they would want either a professional photographer or videographer to capture the “YES” moment. However, in a dominant social media era where users like to share key experiences with online friends, family and even strangers, a shocking 43 percent said they prefer for the proposal to be a private moment with just the two of them.

For summer weddings, the majority of survey respondents wanted to stay with the season’s outdoor theme and take advantage of warm weather; 42 percent of respondents prefer a beach style wedding, followed by 29 percent who prefer to host their wedding at a local venue.

Although the majority of eyes are on the bride and groom, the bridal party’s outfits have become a top priority for couples. Personalization is key - over half of the respondents prefer the bridesmaids have the same color dress but a variety of styles to fit everyone’s body types and preference. As for the men, 48 percent of participants prefer the groomsmen to be dressed nicely in either a tie or bowtie. Serving as a close second, 37 percent of participants prefer a traditional tuxedo.

Many couples are starting to value a honeymoon fund over wedding gifts. Nearly 80 percent of survey participants said they would rather receive money for their honeymoon to travel to their dream destination and make it a trip of a lifetime. This trend makes sense, according to nationally-known relationship expert Anna Morgenstern of Dating Rehab NYC. “People are getting engaged much older these days and don’t necessarily need the traditional wedding gifts like toaster ovens, glassware and china. Honeymoons are also more extravagant than ever now. People are skipping the trip to Niagara Falls for the weekend and instead, opting for a 2-4 week honeymoon traveling to places like Europe or Southeast Asia. Cash is much more in demand than gifts.”

Romance awareness is certainly not dead -- couples agree the first anniversary is deserving of a very special celebration. Nearly 75 percent of respondents said they expected to give/receive an anniversary gift for their one year. Over 60 percent agreed that an ideal budget for an anniversary gift ranged from $100 to $500. Additionally, a great trip to their favorite destination is desired by 53 percent for their first anniversary.

To view the full results from the Summer Wedding and Anniversary trend survey, including ways to renew vows, bride and groom engagement ring budgets, reception dessert trends, engagement ring trends and more, please visit:

The Summer Wedding and Anniversary survey was taken by Robbins Brothers’ email subscribers and Facebook users. There were a total of 593 participants including 373 women, 211 men and 9 who prefer not to say. The majority of the participants ranged from 25-34 years old and are currently married, engaged or dating someone seriously. Respondents were surveyed between July 11 and July 18, 2018.


About Robbins Brothers, The Engagement Ring Store
Robbins Brothers, The Engagement Ring Store specializes in proprietary and designer engagement ring settings and loose diamonds. The company also carries an extensive selection of wedding bands, promise rings, anniversary bands, three-stone and stackable rings, earrings, necklaces and bracelets. To learn more about Robbins Brothers, please visit

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Melissa DiGianfilippo
Serendipit Consulting
since: 04/2010
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