Rock Harbor, LLC raises over $1 Billion in AUM in under 3 years

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Innovative Michigan based financial business raises over $1 Billion in AUM since the beginning of 2018.

Sean Ritchlin, Founder, CEO

"...this goal could not have been achieved without the hard work and dedication of our experienced sales people..."

Rock Harbor LLC recently surpassed a targeted milestone, with $1 Billion in AUM raised since the start of 2018. Rock Harbor’s vision, “Aligning Wealth Advisors with Boutique Asset Managers,” is the cornerstone of their value proposition. Founder and CEO Sean Ritchlin states, “this goal could not have been achieved without the hard work and dedication of our experienced salespeople, who provide exceptional service to financial advisors across the nation.” Ritchlin also adds, “By being selective about the asset managers we work with, we can develop partnerships, rather than simple distribution agreements. This gives our team the ability to integrate themselves in all facets of distribution with our partner firms.”

Rock Harbor offers traditional wholesale distribution, consulting, and national accounts services for a broad range of investment solutions. The wholesalers leverage their extensive experience and relationships across multiple distribution channels to maximize asset gathering opportunities for our investment management alliance partners.

Lindsey Cipro, VP, Head of National Accounts states, “As the investment landscape evolves, we must be able to adapt as a firm and be forward thinking with respect to adoption of product and onboarding team members. As firms consolidate and shelf space is limited, having established relationships in both wholesaling and Key Accounts is crucial to growing the Rock Harbor brand, the business, and footprint.”

The sales team at Rock Harbor is comprised of 22 industry veterans, who have over 100 years of experience marketing to financial intermediaries. Their extensive knowledge in marketing ’40 Act Mutual Funds, Closed End Mutual Funds, ETFs and SMAs with additional expertise in the Insurance, sub-advisory, TAMP and Defined Contribution Spaces.

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Brianna Lilleyman
Rock Harbor
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Sean Ritchlin

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