Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Rockerbox measures over $1.5 billion in total ad spend in 2021 to enable data-driven marketing at the world's leading DTC brands

Customer growth, platform innovations and new partnerships propel market momentum in record-setting year


News provided by

Rockerbox

Jan 06, 2022, 09:00 ET

Share this article

Share toX

Share this article

Share toX


NEW YORK, Jan. 6, 2022 /PRNewswire-PRWeb/ -- Rockerbox, the leading marketing measurement platform for direct-to-consumer (DTC) brands, announced today that 2021 resulted in record-setting growth, including measuring over $1.5 billion in total marketing spend across its customer base. The company now serves over 150 of the world's leading e-commerce companies, such as FIGS, On, Tracksmith, and Rothy's.

"2021 was a year of record growth across every dimension for Rockerbox. We continue to see strong tailwinds stemming from the rise of DTC and the continued fallout from Apple's privacy changes that make Rockerbox more critical than ever for effectively measuring marketing performance," said Ron Jacobson, co-founder and CEO of Rockerbox. "Rockerbox's record growth is testament to our commitment of enabling our customers with more than measurement tools—effectively serving as core marketing data infrastructure to scale their entire businesses."

Rockerbox’s record growth is testament to our commitment of enabling our customers with more than measurement tools—effectively serving as core marketing data infrastructure to scale their entire businesses.

Post this

The achievements of Rockerbox and its customers this year include:

Customer Growth

  • Collectively in 2021, Rockerbox clients raised over $2 billion in venture capital, including several companies that have achieved unicorn status, such as Everlywell, Greenlight and Fundbox
  • Additionally, numerous Rockerbox customers went public in 2021, notably On, FIGS and Remitly, achieving cumulative valuations of $27 billion
  • Standout accolades among Rockerbox customers also included Fast Company naming Tracksmith as one of its Brands That Matter, TIME recognizing Rothy's as one of 2021's Most Influential Companies, and NOBULL becoming title sponsor of the CrossFit Games

Rockerbox Accolades

  • Winner of the Best Attribution Tool in the Digiday Technology Awards
  • Named a High Performer in Attribution Software by G2, based on high customer satisfaction and market presence, with 93% of users giving Rockerbox a 5-star rating
  • Recognized as an AdExchanger Programmatic Power Player

Product Innovations

  • Completed 28 new partner integrations—including TikTok, Chartable, and LiveIntent—to centralize all marketing activity and spend and to continue building the most accurate path to conversion in the industry
  • Launched Rockerbox Sponsorships, the easiest way for brands to measure the impact of harder-to-track channels, such as podcasts, influencers, affiliates and other brand sponsorships, managing $13.8M in total sponsorship spend across all customers
  • Leveraged a key integration with Snowflake to launch Rockerbox Data Warehousing, increasing speed to insight by making it easier and faster to get Rockerbox data into internal analytics tools and dashboards
  • Enhanced Rockerbox's measurement toolkit with Rockerbox Experiments and New Visitor Analytics, enabling marketers to access exceptional visibility into the lift of their in-channel testing and top-of-funnel performance respectively
  • Made it easier than ever for marketers to quickly and accurately determine Facebook performance amid its significant degradation post-iOS 14

Team Recognitions

  • Sara Livingston, Head of Customer Solutions, recognized as a finalist in the Top Women in Marketing Awards
  • Sameen Karim, Head of Product, named a "Star to Know" in Insider's 2021 list of Hottest Adtech Companies
  • Hosted the company's first-ever Rockertreat in New York City, bringing together the whole team in-person since the start of the global coronavirus pandemic

In addition to developing the most comprehensive and expansive data sets available to marketers today, Rockerbox more than doubled its remote-first workforce in 2021. The company plans to grow its team to 100 employees in the next twelve months and is hiring across all departments. Visit the Rockerbox Careers page to learn more about joining the team.

About Rockerbox
Rockerbox is the leading marketing measurement platform for direct-to-consumer (DTC) brands, centralizing all spend and campaigns across paid, organic, digital and offline. Leading brands, like Rothy's, Burton and FIGS choose Rockerbox to provide one single source of truth across all of their marketing. With more than 100 integrations, Rockerbox provides the infrastructure needed to scale their businesses quickly and efficiently in a rapidly changing e-commerce landscape. Visit rockerbox.com for more information.

Media Contact

Alyssa Jarrett, Rockerbox, +1 (415) 748-5288, [email protected]

SOURCE Rockerbox

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.