Romantic Getaways: Over 40% of Americans Plan to Travel for Valentine’s Day, According to HotelPlanner’s New Survey Results

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Survey Suggests Correlation Between How in Love You Are and Preferred Hotel Star Rating

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HotelPlanner.com, the leading online seller of group hotel bookings and individual hotel stays worldwide, has published the results of its inaugural Valentine’s Day Travel survey.

HotelPlanner.com surveyed Americans to learn about their plans for Valentine’s Day, and the results might surprise you. 41% of all respondents plan on traveling for Valentine’s Day. Of those who will be traveling, 35% are opting for a “staycation” whereas 60% will be traveling outside of their city or state of residence.

Hotels are the accommodations of choice for Valentine’s Vacationers (46%) and of those who are choosing to stay at a hotel, 92% are opting for 3 star ratings or higher. The majority of hotel stayers will stay at a 4-star hotel (40%) with it being a close second choice between 3-star (23%) and 5 star (28%).

How love impacts decision-making:

We asked respondents who are traveling for Valentine’s Day and are in a relationship to rate how in love they are with their partner on a scale of 1-10. Nearly 60% gave a 10 and 16% selected an 8 or 9 on the scale of love. When we controlled our results for those who selected a “10” on the love scale, we saw some interesting results. There was a 5% drop in 3-star hotel selections, and an 8% jump in respondents selecting a 5-star hotel for their stay.

Finances and Valentine’s Day Travel:

Nearly 40% of travelers for Valentine’s Day had an income between $25k - $75k, with the largest chunk of respondents having an income of under $50k (21%). This demonstrates that regardless of income level, Americans still view Valentine’s Day as an occasion to celebrate.

Are roses still the standard?

The classic Valentine’s Day gift is a bouquet of flowers, generally red roses, and a box of chocolates. Our survey, however, suggests that making a reservation for a fine dinner is the most popular choice respondents made to express their love (53%). The next most popular activity choice for Valentine’s Day celebrators was to have drinks somewhere special (37%).

Generational Divide

As a whole, 41% of Americans plan to travel in some capacity for Valentine’s Day. The deviation from the average based on age is a staggering 12%. Our results show that 49% of Millennials (ages 18-30) plan on traveling for Valentine’s Day, compared to only 37% of people over the age of 50 who will travel for Valentine’s Day.

About HotelPlanner:

HotelPlanner is the leading provider of online hotel reservations services in the global hotel marketplace, and an established resource for group event planners and hotel partners alike. Today, HotelPlanner.com provides its travel technology expertise to over 5 million customers globally while servicing an estimated $10 billion in hotel sourcing efforts 2019.

The company’s robust technology and automated rate checkers provide customers with the guaranteed lowest available rates from a network of more than 100,000 quality hotel partners worldwide, making it easier and faster to book hotels for business meetings, conferences, weddings, conventions, family reunions, extended stays, tours, military reunions, church events, or any other group travels. With its new eRFP group booking system, “Book-in-Block” and licensing technologies, HotelPlanner.com continues to advance the group booking process online for direct clients, market leading affiliates and hotel partners worldwide. With a mission statement geared towards, “Bringing People Together,” HotelPlanner & Meetings.com are the global experts for hotel sourcing, providing direct clients and market leading affiliates with unmatched group and event discounted room rates plus localized service levels not available at other travel companies.

HotelPlanner has provided hotel reservation service to Pro Sports Team clients, most notably, the Washington Redskins, USA Triathlon, Street League Skateboarding. On an international scale, clients have included, Clipper Round the World Yacht Race, European Professional Golfers (EuroPro), Triple Crown Sports, Matchroom Sport, Super League (Rugby), AFC Wimbledon, Euroleague Basketball, Millwall F.C., Hella Verona F.C., and Swansea F.C.    

Founded in 2002 by CEO Tim Hentschel and CIO John Prince, the company provides 24/7 customer service and has offices in London, England (European Headquarters), Hong Kong (Asian Headquarters), Singapore, Amsterdam, West Palm Beach, FL (USA Headquarters), and Las Vegas, Nevada.

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Megan McDonald
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