Rooam Acquires Tally and Launches Chicago Operations this Winter

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The premier payment platform in the mobile payments industry acquires Tally payment app ahead of launching Chicago operations this Winter

On behalf of the Rooam team, we welcome Tally’s customers and partners as we expand our operations to launch in Chicago this winter,” said Junaid Shams, CEO at Rooam.

Rooam, the premier payment platform for the nightlife and hospitality industry, announced today it will launch operations in Chicago this winter. After its acquisition of the Tally payment app, the leading payment platform in Chicago that allows users to track their tabs, complete transactions and set default tips, Rooam will grow its market share and increase the number of restaurant and bar locations offered on its payment platform.

With Rooam’s successful launch and increased popularity in Washington, D.C., the company chose to expand its operations in Chicago to take advantage of the city being a hub for nightlife and to streamline the way people pay for drinks during a night out. The mobile app is now available for free download on the App Store and Google Play.

Rooam was introduced to restaurants and bars in the Washington metropolitan area in October 2016. The payment platform currently has over 330 of the District’s hottest bars and restaurant locations including The Anthem, Marvin and Oyamel. With the acquisition of Tally, Rooam’s technology platform will be adopted by major restaurant groups in Chicago, including 8 Hospitality Group and Third Coast Hospitality Group.

“On behalf of the Rooam team, we welcome Tally’s customers and partners as we expand our operations to launch in Chicago this winter,” said Junaid Shams, CEO at Rooam. “We share a common goal to make the nightlife payment experience better for all guests and to provide excellent customer service for all current and future users.”

In July 2017, Rooam completed a $2.1 million seed round to propel the company’s expansion, support winter operations in Chicago and integrate with cloud-based point of sale (POS) systems. The acquisition of Tally will provide new and current users the ability to take advantage of Rooam’s multi-city feature allowing them to toggle between locations based in Chicago and the District.

Rooam’s technology allows guests to quickly pay for food and drinks directly from their smartphones, eliminating the need to wait or catch a bartender’s attention. Once users open the app, choose their location and open their tab, they’re ready to pay with the bartender or server immediately. Once users are ready to leave, they review their bill and pay with one click of the close tab feature.

“Our friends at Rooam have done an incredible job of building an end-to-end solution that delivers tremendous value to both users and bars,” said Kevin Bolger, CEO at Tally. “We’re very excited about Rooam launching their robust platform in Chicago this winter and can’t wait to see what the next few years have in store for mobile payments in hospitality.”

With more than 30 percent of card transactions becoming contactless, mobile payment solutions like Masterpass and Apple Pay have become popular options for consumers. To increase security of the Rooam payment app, the company has added full Apple Pay integration and requires touch ID or a unique passcode to authorize all purchases.

“This acquisition by Rooam marks the next era in the premier customer experience and we couldn't be more excited,” said Dante Deiana, vice president of marketing at Tally and partner at FWD Hospitality Group.

About Rooam
Rooam’s payment platform was designed and built to modernize the payment experience for the nightlife and hospitality industry. Its award-winning mobile app is a secure and hassle-free payment solution, allowing guests to open, view and pay bar tabs directly from smartphones. For bars and restaurants, Rooam offers a PCI-compliant payment platform that easily and securely integrates with major POS systems without adding any additional hardware. The platform provides an in-app marketing tool, enabling businesses to increase foot traffic, generate additional revenue and enhance customer engagement. Launched in the Washington, D.C. area in October 2016, Rooam plans to launch Chicago and Los Angeles operations in winter 2018. Rooam is trusted by the most prominent hospitality groups featuring José Andrés’ ThinkFoodGroup, I.M.P, Neighborhood Restaurant Group, Richard Sandoval Restaurants, 8 Hospitality Group, Third Coast Hospitality Group, 1933 Hospitality Group and Passion Food Hospitality. For more information, visit http://www.rooam.co  and follow on Twitter @rooam.

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Jamel Langley