Root 66 Becomes First Official CBD Brand to Partner With the Wounded Warrior Project

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Partnership embodies the brand’s dedication to social responsibility and echoes its motto of “feeling better and being better”

Root 66

We admire the mission of the Wounded Warrior Project and that’s why we are so proud to be the first CBD brand to support such an incredible organization...” said Kevin DiSano, President, Head of Consumer Products with NEO Alternatives, the parent company of Root 66.

This Veterans Day, Root 66 (https://root66brand.com/), a brand reshaping the Hemp-derived CBD health and wellness category, is proudly announcing its partnership with the Wounded Warrior Project ("WWP" https://www.woundedwarriorproject.org/).

As the first CBD brand to partner with the WWP, Root 66 emphasizes its ethical philosophy and commitment to social responsibility, while delivering effective solutions for those desiring a better quality of life and those who focus on nurturing their overall health and wellness.

“My father proudly served in the military for 24 years and, in fact, all of us on the Root 66 team have friends and family who have served in the military. We appreciate and are inspired by their dedication, courage and commitment to our country. We admire the mission of the Wounded Warrior Project and that’s why we are so proud to be the first CBD brand to support such an incredible organization that impacts veterans and active duty service members in such a meaningful way,” said Kevin DiSano, President, Head of Consumer Products with NEO Alternatives, the parent company of Root 66.

Root 66 joins the mission of the Wounded Warrior Project as a Corporate Champion to support veterans and warriors on their journey to self-care. As a further commitment to giving back and enhancing the lives of veterans, Root 66 is also rolling out an online promotion to all veterans wanting to improve their health and wellness at an affordable price by using code ROOT66VETERAN to save an additional 20% off their purchase.

Root 66, the first brand brought to market by NEO Alternatives, takes pride in its safe, highly-effective, and affordable products, all of which adhere to NEO’s “seed to store” ethos, are 100% natural, made and third-party tested in the U.S. and include only the finest organic ingredients.

For more information on Root 66, please visit: https://root66brand.com/

To schedule an interview with a senior member of the Root 66 or NEO Alternatives team, please contact Chris Sullivan (chris@macmillancom.com) or Julia Stoll (julia@macmillancom.com / (212) 473-4442).

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About Wounded Warrior Project
Since 2003, Wounded Warrior Project® (WWP) has been meeting the growing needs of warriors, their families, and caregivers – helping them achieve their highest ambition. Learn more: http://newsroom.woundedwarriorproject.org/about-us.

About Root 66
Root 66 is steadfast in their commitment to provide top quality, highly effective and affordable natural Hemp Oil products. From seed-to-home, the Root 66 hemp oil extract is ethically sourced from the organic farms in Oregon and the renowned “Emerald Triangle” in California. Their state-of-the-art agriculture and production methods are sustainable, eco-sensitive, and validated through 3rd party testing ensuring full transparency. All Root 66 products are natural, vegan, gluten-free, pesticide-free, and contain only non-GMO organic ingredients. For more information, please visit: https://root66brand.com/

About NEO Alternatives
NEO Alternatives (NEO) is an innovative health and wellness company focused on redefining and elevating the CBD ecosphere. As a trailblazer and category disruptor, NEO’s portfolio of superior, premium-grade consumer brands and production facilities are at the forefront of defining the future of the CBD industry. All NEO brands and products follow state-of-the-art agricultural practices while the company’s endeavors are also designed around strict protocols mandating the highest standards in production. These mandates include organic sourcing that follows sustainable, ethical, and eco-sensitive procedures; using natural and effective ingredients while also employing third-party testing and validation. NEO’s management team is comprised of industry leaders from the worlds of CBD, advertising, marketing, branding, finance and sales. For more information, please visit: http://www.neoalts.com

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FDA Disclaimer: These products and statements have not been evaluated by the Food & Drug Administration and are not intended to diagnose, treat, cure or prevent any disease.

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Chris Sullivan
MacMillan Communications
+1 (212) 473-4442
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