Root Sciences Names Forrest Didier As Chief Executive Officer

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Root Sciences announces Forrest Didier as its Chief Executive Officer.

Root Sciences is pleased to announce that Mr. Forrest Didier has joined the company as its Chief Executive Officer, a highly successful global executive with significant expertise leading startup, turnaround and high growth businesses.

Mr. Didier is a strategic leader and operating professional with more than 25 years of experience in Finance, Mergers & Acquisitions, Global Marketing, Strategic Planning, COO and Senior Operating roles and has helped many clients develop and execute strategic plans, close and integrate acquisitions and drive strategic and operational business recoveries and turnarounds.

Most recently, Mr. Didier has been active as Founder and CEO of Apsara Ventures, a Seattle, WA based company focused on driving venture success including early stage financing, business development and strategic execution. Prior roles also included Chief Operating Officer at Builders Capital, a leading residential construction lender, and Chairman and CEO of Statsit Pte Ltd., a global leader in social media intelligence solutions.

Mr. Didier previously enjoyed a successful career at the Nielsen company, driving business turnarounds and launching new business units. As President, NetRatings - Asia Pacific Latin America, he led a turnaround which delivered the first profitability for the region and was a company officer and management team leader in the sale of the company to private equity at a valuation of over $800 million. He was recruited to turnaround the regional business and produced 40% revenue growth and drove income from a $2M loss to a $3M profit in 18 months.

As Managing Director, Nielsen Media Research - Asia Pacific, he was promoted to the position to restructure the business after a major contract loss. He led all aspects of operations across 12 countries and 750 employees. He produced a revenue increase of over 40% to more than $70M while driving a 300% increase in profitability in four years.

Previous roles included Managing Director, Asia, eRatings.com - where he led the launch of internet measurement services, including the first services in China after extensive negotiations with the government; Vice President, Corporate Planning and Development, ACNielsen – where he helped lead the development of the Corporate Direction for the newly public company; and Director, Acquisitions and Business Development, Nielsen – where he helped drive the expansion from 30 to over 100 countries and completed more than 20 M&A deals around the world.

Mr. Didier is a graduate of Northwestern University in Evanston, Illinois with a Bachelor of Arts and Sciences degree in Mathematics. He also earned a Master of Business Administration degree in Finance from Indiana University in Bloomington, Indiana.

Eric Croft, Chief Financial Officer, Root Sciences said “We are extremely excited to have Forrest join the Root Sciences team. After an extensive search process, we felt that Forrest’s vast experience and wealth of knowledge would be a great addition to the current management team. Forrest will be a great asset and leader and will drive further development and execution of the strategic plan. We look forward to building on a strong foundation and the continuation of the Root Sciences growth trajectory while serving current and future customers with world class equipment and service.”

About Root Sciences
Root Sciences is the global leader in the distribution of equipment and support services for processing facilities in the cannabis and hemp industries, representing premium extraction, distillation and other post-processing technologies. Founded in 2016, Root Sciences has clients in Europe, Asia, the Middle East and North and South America. For more information, visit http://www.rootsciences.com.

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Lauren Hitt
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