Rosco Receives SIGNET AdImpact Award Through School Transportation News

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Rosco was recognized for “Outstanding Readership Response” with the AdImpact™ Award by School Transportation News and SIGNET Research Inc.

Rosco Receives SIGNET AdImpact Award Through School Transportation News

Bright, positive, upbeat, and shows off what the company is offering very effectively.

Rosco, North America’s largest bus mirror manufacturer and leader in automotive vision safety, has been presented Signet Research’s AdImpact™ Award. This award is in recognition of Rosco’s Back to School advertisement in the School Transportation News (STN) September 2020 issue.

The objective of the SIGNET AdImpact™ Study is to measure the exposure and interest of ads that appeared in STN’s September issue, as well as specific actions respondents took as a result of reading the measured ad. This study showed Rosco achieved outstanding readership response as measured against all other ads appearing in the September 2020 issue of STN magazine.

The advertisement, Vision 2020: Peace of Mind is Priceless, is quoted by a Supplier and reader of STN as, “Bright, positive, upbeat, and shows off what the company is offering very effectively.” Rosco used a school bus yellow and signature cyan theme to feature two of Rosco’s vision safety solutions: the patented MOR-Vision mirror/monitor and Leverlock add-on for MOR-Vision. Following the featured products are Rosco’s entire product offering and a “Thank You Essential Workers” salute to recognize the essential workforce during the COVID-19 pandemic. Others responded to the ad as, “engaging,” and “informative.” To learn more about Rosco’s vision safety products, please visit http://www.roscovision.com.

About Rosco
Rosco, Inc. is North America's largest bus mirror manufacturer, and a vision safety leader in rearview cameras, automotive windshield based camera recording, rearview interior/exterior mirrors, and sun visors in numerous bus, truck, specialty, recreational and military vehicle markets. Rosco is now the largest supplier of mirror and camera systems to the North American bus, truck, military, and insurance markets, selling to all major OEMs and parts distributors including Freightliner/Thomas Built, Blue Bird, Navistar/IC Bus, Blue Bird, New Flyer, Prevost, Gilling, and other bus manufacturers.

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Carissa Cancel
@RoscoVision
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