Rose Brand today announced that it has entered into an agreement to acquire IWEISS, bringing together two highly respected companies with decades of experience serving the entertainment, performing arts, event, and architectural markets.
SECAUCUS, N.J., Oct. 7, 2026 /PRNewswire-PRWeb/ -- For generations, Rose Brand and IWEISS have earned the trust of customers through craftsmanship, technical expertise, and responsive service. While the two organizations have often competed, they have always shared a deep respect for one another and a common commitment to helping customers solve increasingly complex production challenges.
The combination brings together complementary expertise across custom theatrical fabrics, sewing and fabrication, rigging systems, curtain track solutions, automation, installation services, and the broader capabilities already offered through ADC. Together, the organizations are better positioned to support customers as productions, venues, and projects continue to evolve.
"Our focus has always been on helping customers bring their ideas to life," said Josh Jacobstein, President of Rose Brand. "By bringing together the strengths of Rose Brand and IWEISS, we're better positioned to support our customers with broader expertise while preserving the craftsmanship, responsiveness, and trusted relationships that have defined both organizations for decades."
Jennifer Tankleff, President of IWEISS, added:
"For more than a century, IWEISS has built its reputation on craftsmanship, technical expertise, and taking on complex and unique projects. I'm incredibly proud of what we've built and the relationships we've developed along the way. Joining Rose Brand gives us the opportunity to build on that legacy, expand what we can offer, and continue serving our customers with even greater resources and capabilities."
Together, all of our customers will have access to a combined range of products and technical expertise, and more importantly, experienced, talented people who understand how those pieces work together. Existing projects, commitments, and day-to-day operations will continue as usual while the organizations plan for the future together.
The combination reflects a shared commitment to the future of the live entertainment industry by bringing together complementary expertise that helps customers confidently take on increasingly complex productions and projects.
Additional updates will be shared as planning progresses. Throughout the transition, both organizations remain committed to open communication and to providing the same quality, service, and support customers expect today.
For more information, please visit:
https://www.rosebrand.com/blog/post/rose-brand-acquires-iweiss
About Rose Brand Rose Brand is a leading provider of custom theatrical fabrics, stage curtains, event products, and specialty solutions serving the entertainment, performing arts, event, and architectural industries. For more than a century, the company has been recognized for its craftsmanship, technical expertise, innovation, and commitment to customer service. www.rosebrand.com
About IWEISS IWEISS is a leading provider of theatrical fabrics, custom sewing and fabrication, rigging systems, and production solutions for the performing arts, entertainment, event, and architectural markets. For decades, the company has been recognized for its craftsmanship, technical expertise, and commitment to helping customers bring creative visions to life. www.iweiss.com
Media Contact
Joshua Alemany, Rose Brand, 1 (201) 809-1730 274, [email protected], www.rosebrand.com
SOURCE Rose Brand
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