Led by a PR team trained in AI, Rosica is focused on growing thought leadership for its EdTech and AI clients.
FAIR LAWN, N.J., Aug. 8, 2023 /PRNewswire-PRWeb/ -- Rosica Communications, an award-winning nonprofit and education PR firm with more than 40 years of experience, is taking a proactive approach to the ethical integration of AI tools in public relations. With a growing number of clients in the EdTech and AI sectors, Rosica is helping its clients transform the U.S. education system by telling their stories, heightening awareness of their brands and growing their thought leadership. In addition, the national PR and communications agency is equipping its employees with ethical AI tools (and trainings) to expedite workflows and save time on administrative tasks.
Agency implementation of AI tools is directed at enhancing client outcomes and saving time on tactical activities that do not produce measurable results – these tools are not being used for developing content or other work where authenticity and quality are paramount. Recognizing the importance of these tools for certain time-saving applications, Rosica Communications is transparently leveraging AI technologies and now features its AI Policy predominantly on its website.
"We are excited to grow our EdTech client portfolio and work with innovative companies committed to improving education. Our clients are helping teachers use AI to save time developing high-quality lessons while engaging students in meaningful ways, said Chris Rosica, president of Rosica Communications.
For more information on Rosica's commitment to the ethical integration and use of AI tools please visit http://www.rosica.com/news.
About Rosica Communications
Established in 1980, Rosica Communications is a national, integrated marketing/PR/communications agency specializing in media relations, digital marketing, social media marketing, crisis communications, media training, cause marketing, content development, influencer marketing, corporate communications, and content marketing. The award-winning PR agency specializes in the nonprofit, education, healthcare, and animal health sectors.
Media Contact
Angel Hernandez, Rosica Communications, 8135988499, angel@rosica.com
SOURCE Rosica Communications
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