"Public Education in Crisis" event offers proven strategies to protect enrollment, build trust, and lead through today's challenges in education.
FAIR LAWN, N.J., May 19, 2025 /PRNewswire-PRWeb/ -- In response to mounting challenges facing public education – from voucher expansion and declining enrollment to reputational threats – Rosica Communications will host a timely, action-oriented webinar: "Public Education in Crisis: Strategies to Help Your District Succeed in Turbulent Times."
The free, one-hour webinar will take place on Wednesday, May 21, from 12:00-1:00 PM EST, and is designed for superintendents, school board leaders, and school administrators seeking to strengthen district visibility, community trust, brand, recognition, reputation management, and crisis preparedness.
The session will feature an expert panel of education leaders and communicators. Panelists include Chris Rosica, an education PR and crisis communications expert with decades of experience supporting school districts across the nation; Dr. Shari Camhi, Superintendent of Baldwin Union Free School District and former national president of AASA; Deron Stender, Superintendent of Creston Community Schools in Iowa; and Lee Ann Wentzel, Superintendent of Ridley School District in Pennsylvania. Together, these education leaders will share bold, real-world strategies to help districts address current challenges, protect enrollment, and build stronger connections with their communities.
Topics will include how to:
- Launch career-focused learning academies to compete with charter, private, and parochial schools
- Build advocacy coalitions that transcend politics and rally community-wide support
- Use student-led content – like podcasts, video, and other social content to increase share-of-voice and shape public perception
- Manage your district's online reputation and show up at the top of local search results (critical when competing with private and charter schools)
- Rethink school facilities and real estate to drive innovation, partnerships, and revenues
- Introduce structured career exploration beginning in grammar school to improve engagement and post-graduation outcomes
- Refresh your district's brand to reflect modern values, programs, and a more business-like and competitive positioning
- Strengthen internal communications to unify staff, boost morale, and retain top talent
"Public schools can't afford to sit back—we need to lead with clarity, transparency, and innovation," said Dr. Camhi. "This session will give leaders practical, proven tools to elevate their districts and protect what matters most: the future of our students."
Event Details:
Date: Thursday, May 22, 2025
Time: 12:00–1:00 PM ET
Location: Online – Zoom Registration Link
Cost: Free
ABOUT ROSICA COMMUNICATIONS
Established in 1980, Rosica Communications specializes in education PR, nonprofit PR, healthcare PR, and animal health PR, building its clients' share of voice and thought leadership. Always focused on its client-partners' strategic objectives, the national agency's services include integrated marketing communications, media relations and storytelling, social media marketing, crisis communications, content marketing, and influencer marketing. For more information about Rosica Communications, a national education PR firm, and its award-winning services, please visit www.rosica.com.
Media Contact
Stephanie Wills, Rosica Communications, 1 919-497-2911, [email protected], https://www.rosica.com/
SOURCE Rosica Communications

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